Imagine Communications will shine a spotlight on the state of the media and entertainment industry’s evolution to a new technology foundation and how the company is delivering advanced solutions today that will help broadcasters, service providers and other media companies accelerate the modernization of their production, playout and distribution facilities. The European version of CES, called IBC, begins September 9 in Amsterdam.
As a founding member of the Alliance for IP Media Solutions, Imagine will unveil its latest innovations, demonstrate the widespread interoperability of its solutions and present a series of knowledge-sharing seminars featuring thought leaders from across the media and entertainment and IT industries.
Media companies need their equipment to be more flexible and versatile given evolving consumption requirements. Broadcasters have spent much of the past few years gaining familiarity with next-generation architectures and technologies, including IP, software-defined networking and virtualization and now dozens of owners have deployed these advanced solutions to transform their live production, playout, multiscreen distribution and ad management operations.
“The last few years have been about accepting the need to transform and overcoming uncertainties that IT-oriented, generic compute and networking platforms are able to deliver the robustness, precision and reliability needed to handle the most demanding media operations,” says Charlie Vogt, CEO of Imagine Communications. “We are now entering another phase of the transformation of the industry and that is the practical and growing adoption of next-generation architectures that enable media companies to expand their businesses and maintain their competitive edge without sacrificing quality, reliability or disrupting their current operations and investment cycles. At IBC2016, Imagine Communications will demonstrate how we are delivering to our customers the future of TV, today.”
An additional IBC2016 objective for Imagine Communications is to demonstrate how it is working with leading IT companies, standards bodies and its customers to overcome any lingering concerns, both cultural and technical, that are prompting some media companies to delay the modernization of their operations. A strong presence in multiple standards bodies and trade organizations, Imagine Communications will participate in and host multiple interoperability demonstrations that illustrate industry-wide support for field proven procedures and specifications SMPTE 2022, AES-67, and VSF TR-04/TR-03.