The flip from CCME’s WSHE Adult Hits “Variety 103.5” Miami was made 10/11/13 to “The Beat—Miami’s Bangin’ Hip-Hop,” putting the station (now WMIB-FM) in direct competition with Cox Media Group’s heritage Urban WEDR-FM “99 Jamz”—which is consistently second place in the market to sister WHQT-FM. “The Beat” previously aired from 2002-2010 under the WMIB calls as Urban and later Urban AC. Here, we asked JD A-OH Hashem about the music, the station, the market and the strategy:
Please Login to view this premium content. (Not a member? Join Today!)
The flip from CCME’s WSHE Adult Hits “Variety 103.5” Miami was made 10/11/13 to “The Beat—Miami’s Bangin’ Hip-Hop,” putting the station (now WMIB-FM) in direct competition with Cox Media Group’s heritage Urban WEDR-FM “99 Jamz”—which is consistently second place in the market to sister WHQT-FM. “The Beat” previously aired from 2002-2010 under the WMIB calls as Urban and later Urban AC. Here, we asked JD A-OH Hashem about the music, the station, the market and the strategy:
