Is ‘OTT’ Overblown? Look At This Research

0

For those of you who don’t know what the acronym “OTT” stands for, we are pleased to inform you that the three-letter ditty is shorthand for “over-the-top” — as in, “Viewers are now over-the-top with their multitude of choices that don’t need to involve a MVPD, or even a broadcast TV company.”


The digital denizens have been actively pushing OTT for several months. The chatter over “cord-cutting” won’t cease, and it’s crippling big, established players such as ESPN.

But, is “OTT” really an acronym for “Overblown Technology Tweet”? New data from Hub Entertainment Research begs the suggestion.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)