Is ‘OTT’ Overblown? Look At This Research


For those of you who don’t know what the acronym “OTT” stands for, we are pleased to inform you that the three-letter ditty is shorthand for “over-the-top” — as in, “Viewers are now over-the-top with their multitude of choices that don’t need to involve a MVPD, or even a broadcast TV company.”

The digital denizens have been actively pushing OTT for several months. The chatter over “cord-cutting” won’t cease, and it’s crippling big, established players such as ESPN.

But, is “OTT” really an acronym for “Overblown Technology Tweet”? New data from Hub Entertainment Research begs the suggestion.

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