In Jacobs Media’s new study of core radio listeners, the impact of digitally-delivered media continues its rise, providing both opportunity and challenges to traditional radio broadcasters. The study included 199 stations, 11 radio formats, 37,063 respondents, over 5 generations. From Boomers to Millennials, different patterns of consumption emerged, as Jacobs Media President Fred Jacobs points out: “We learned a lot about how digital’s growth is changing media habits, but by studying the movement of younger listeners – Generations Y and Z – we gain an even greater understanding of where the puck is headed.”
