FOX continued its great start to 2010 with another weekly win among Adults 18-49. Achieving a 3.6/9 for the week, the network’s victory was driven by a stellar TOSTITOS FIESTA BOWL, FEDEX ORANGE BOWL and a strong Sunday animation block featuring THE SIMPSONS 450th episode – its highest-rated episode in five years among Adults 18-49 and Total Viewers — and THE SIMPSONS 20th ANNIVERARY SPECIAL.
On Monday, FOX’s TOSTITOS FIESTA BOWL won the night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key male demos. The TOSTITOS FIESTA BOWL posted a 4.6/12 among Adults 18-49 from 8:22-11:54p, marking a +7% increase from last year’s second Bowl game, the Allstate Sugar Bowl on 1/2/09 (4.3/12).
FOX’s FEDEX ORANGE BOWL on Tuesday won the night among all key male demos and posted a 3.6/10 among Adults 18-49 from 8:23-11:39p, marking a +20% increase from last year’s FEDEX ORANGE BOWL on 1/1/09 (3.0/8).
On Sunday, FOX posted its highest rated Sunday night in nearly two years among Adults 18-49 and Adults 18-34 (since 2/3/08).
Sunday’s THE SIMPSONS 450th episode and 20th ANNIVERSARY SPECIAL combined with THE CLEVELAND SHOW and the NFC WILDCARD GAME over-run to give FOX the nightly win among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
THE SIMPSONS from 8:13-8:44p posted a 6.9/17 rating among Adults 18-49, giving THE SIMPSONS its highest rating in five years among Adults 18-49 and Total Viewers (since its post-Super Bowl telecast on 2/6/05).
At 8:44p THE SIMPSONS 20th ANNIVERSARY SPECIAL posted a 5.5/13, while At 9:44p THE CLEVELAND SHOW delivered a 3.8/9.
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 12/27/09), FOX’s dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 12/27 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
House 4.8/12 5.9/14 +23%
Lie to Me 2.6/6 3.1/7 +19%
Glee 3.2/8 4.0/10 +25%
Bones 2.7/8 3.4/9 +26%
Fringe 2.2/6 2.9/7 +32%
Dollhouse 0.9/3 1.3/4 +44%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 12/27/09), FOX’s dramas have shown significant increases among Total Viewers including:
09/10 Season thru 12/27 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
House 12.6 14.8 +17%
Lie to Me 7.1 8.3 +17%
Glee 7.1 8.6 +21%
Bones 9.5 11.1 +17%
Fringe 5.9 7.6 +29%
Dollhouse 2.2 2.9 +32%
Weekly Program Rankers
FOX had 5 of the Top 20 programs among Adults 18-49: THE SIMPSONS (No. 4), SIMPSONS 20TH ANNIVERSARY (No. 5), TOSTITOS FIESTA BOWL (No. 8), THE CLEVELAND SHOW SP (No. 12) and FEDEX ORANGE BOWL (No. 14).
FOX had 5 of the Top 20 programs among Adults 18-34: THE SIMPSONS (No. 4), SIMPSONS 20TH ANNIVERSARY (No. 5), THE CLEVELAND SHOW SP (No. 7), TOSTITOS FIESTA BOWL (No. 9) and FEDEX ORANGE BOWL (No. 12).
FOX had 5 of the Top 20 programs among Teens: THE SIMPSONS (No. 3), SIMPSONS 20TH ANNIVERSARY (No. 4), THE CLEVELAND SHOW SP (No. 5), TOSTITOS FIESTA BOWL (No. 8) and FEDEX ORANGE BOWL (No. 13).
FOX had 4 of the Top 20 programs in Total Viewers: THE SIMPSONS (No. 7), TOSTITOS FIESTA BOWL (No. 10), SIMPSONS 20TH ANNIVERSARY (No. 13) and FEDEX ORANGE BOWL (No. 15).
Week 12/14/09-12/20/09: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – JANUARY 4 – 10, 2010
MONDAY
8:00-8:22 TOSTITOS FIESTA BOWL PRE-GAME (S): (A18 49: 2.3/7, 8.0 Mil Total Viewers)
8:22-11:54 TOSTITOS FIESTA BOWL (BOISE ST&TCU) (S): (A18 49: 4.6/12, 13.8 Mil Total Viewers)
8:00-11:00 FOX PRIME: (A18 49: 4.3/11, 13.1 Mil Total Viewers)
FOX’s TOSTITOS FIESTA BOWL won the night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key male demos. The TOSTITOS FIESTA BOWL posted a 4.6/12 among Adults 18-49 from 8:22-11:54p, marking a +7% increase from last year’s second Bowl game, the Allstate Sugar Bowl on 1/2/09 (4.3/12).
TUESDAY
8:00-8:23 FEDEX ORANGE BOWL PRE-GAME (S): (A18 49: 1.9/6, 6.1 Mil Total Viewers)
8:23-11:39 FEDEX ORANGE BOWL (GEORGIA TECH&IOWA) (S): (A18 49: 3.6/10, 10.9 Mil Total Viewers)
8:00-11:00 FOX PRIME: (A18 49: 3.4/9, 10.2 Mil Total Viewers)
FOX’s FEDEX ORANGE BOWL won the night among in all key male demos and ranked No. 3 in Adults 18-49, No. 2 in Adults 18-34 and Teens. The FEDEX ORANGE BOWL posted a 3.6/10 among Adults 18-49 from 8:23-11:39p, marking a +20% increase from last year’s FEDEX ORANGE BOWL on 1/1/09 (3.0/8).
WEDNESDAY
8:00-9:00 GLEE (RS): (A18 49: 1.3/4, 3.4 Mil Total Viewers)
9:00-10:00 GLEE (R): (A18 49: 1.3/3, 3.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.3/4, 3.4 Mil Total Viewers)
Encores of GLEE at 8p and 9p posted a 1.3/4 and 1.3/3 respectively among Adults 18-49.
FOX ranked No. 4 for the night among Adults 18-49 and Adults 18-34 and No. 3 in Teens.
THURSDAY
8:00-9:01 BONES (R): (A18 49: 1.7/5, 6.0 Mil Total Viewers)
9:01-10:00 FRINGE (R): (A18 49: 1.0/2, 3.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.4/3, 4.5 Mil Total Viewers)
FOX aired encores of BONES (1.7/5) and FRINGE (1.0/2). FOX ranked No. 4 for the night among Adults 18-49 and Adults 18-34.
FRIDAY
8:00-9:00 BONES (RS): (A18 49: 1.3/4, 5.0 Mil Total Viewers)
9:00-10:00 DOLLHOUSE: (A18 49: 0.8/3, 2.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.1/3, 3.7 Mil Total Viewers)
An encore BONES posted a 1.3/4 among Adults 18-49 and ranked No. 3 among Adults 18-49 and No. 1 among Adults 18-34 (tie). At 9p, DOLLHOUSE delivered a 0.8/2 among Adults 18-49 and ranked No. 4 among Adults 18-49 and Adults 18-34.
FOX ranked No. 4 for the night in Adults 18-49 and Adults 18-34.
SATURDAY
8:00-8:29 COPS: (A18 49: 1.6/5, 4.7 Mil Total Viewers)
8:29-9:00 COPS 2 (R): (A18 49: 1.8/5, 5.5 Mil Total Viewers)
9:00-10:00 AMW: (A18 49: 1.6/4, 5.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.6/5, 5.1 Mil Total Viewers)
COPS at 8p and COPS 2 at 830p each ranked No. 2 in their respective half hours among Adults 18-49, Total Viewers and Adults 18-34.
At 9p, AMERICA’S MOST WANTED ranked No. 2 in its hour among Adults 18-49, Total Viewers and Adults 18-34.
FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49, Total Viewers and Adults 18-34.
SUNDAY
7:00-8:06 NFL WILDCARD OVER-RUN: (A18 49: 14.3/38, 40.1 Mil Total Viewers)
8:06-8:13 NFL WILDCARD POSTGAME (S): (A18 49: 9.9/26, 25.2 Mil Total Viewers)
8:13-8:44 SIMPSONS: (A18 49: 6.9/17, 14.6 Mil Total Viewers)
8:44-9:44 SIMPSONS: 20TH ANNIVERSARY (S): (A18 49: 5.5/13, 11.4 Mil Total Viewers)
9:44-10:13 THE CLEVELAND SHOW (S): (A18 49: 3.8/9, 8.1 Mil Total Viewers)
7:00-10:13 FOX PRIME: (A18 49: 8.6/21, 21.8 Mil Total Viewers)
Following the highest-rated NFL WILDCARD GAME on any network since 2000, FOX posted its highest rated Sunday night in nearly two years among Adults 18-49 and Adults 18-34 (since 2/3/08).
THE SIMPSONS 450th episode and 20th ANNIVERSARY SPECIAL combined with CLEVELAND and the NFC WILDCARD GAME over-run to give FOX the nightly win among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos. FOX posted its highest rated Sunday night in nearly two years among Adults 18-49 and Adults 18-34 (since 2/3/08).
THE SIMPSONS from 8:13-8:44p posted a 6.9/17 rating among Adults 18-49 giving THE SIMPSONS its highest rating in five years among Adults 18-49 and Total Viewers (since its post-Super Bowl telecast on 2/6/05).
At 8:44p THE SIMPSONS 20th ANNIVERSARY SPECIAL posted a 5.5/13. At 9:44p THE CLEVELAND SHOW delivered a 3.8/9.
JANUARY 4 – 10, 2010
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 3.6/10 FOX 3.1/10 FOX 10.1
ABC 3.2/9 ABC 2.7/8 ABC 9.6
CBS 2.3/6 CBS 1.5/5 CBS 9.9
NBC 3.5/9 NBC 2.9/9 NBC 10.3
NATIONAL NIELSEN RATINGS FOR THE WEEK OF JANUARY 4 – 10, 2010
(source: data and information provided by FOX)
