0

NBC’s late-night lineup has delivered ratings wins in all key categories for the week of July 5-9, as “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” generated their biggest 18-49 and total-viewer results in seven weeks. 
 
Jay won the week in adults 18-49 and total viewers over all cable and broadcast competition, while delivering bigger audiences than CBS’s “Late Show with David Letterman” rebroadcasts and ABC’s combination of “Nightline” originals and “Jimmy Kimmel Live” encores in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, as well as total viewers.  Note that all Monday telecasts are excluded from these averages due to the July 4 holiday.
 
At 12:35 a.m. ET, “Late Night with Jimmy Fallon” attracted a bigger 18-49 audience than every cable and broadcast competitor in the hour, while delivering a larger viewership than CBS’s “Late Late Show with Craig Ferguson” in every key ratings category.  Jimmy Fallon also topped ABC’s “Kimmel” in all key categories despite “Kimmel’s” earlier start time.  “Late Night,” “Late Late Show” and “Kimmel” were all in rebroadcast last week.
 
For the week of July 5-9, Jay’s average 1.403 million adults 18-49 outscored the 950,000 for Letterman’s encores; in total viewers, Jay’s audience of 4.024 million persons beat Letterman’s 2.954 million; and in adults 18-34, Jay’s 522,000 topped Letterman’s 304,000.  At 12:35 a.m. ET, Jimmy Fallon’s 769,000 adults 18-49 for the week topped Ferguson’s 570,000; in total viewers, Jimmy’s 1.653 million led Ferguson’s 1.456 million; and in adults 18-34, Jimmy’s 291,000 out-delivered Ferguson’s 235,000.
 
For both Jay and Jimmy, their July 5-9 averages in 18-49 viewers and total viewers were their highest since the week of May 17-21, during the May sweep.
 
At 1:35 a.m. ET, “Last Call with Carson Daly” (0.4 rating in 18-49, 0.3 in 18-34) also delivered its strongest 18-49 and total-viewer results in seven weeks.  Last week’s “Last Call” encores tied CBS’s “Late Late Show” rebroadcasts and ABC’s “Jimmy Kimmel Live” encores in both adult 18-34 and adult 18-49 rating. 
 
WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of July 5-9. Ratings reflect “live plus same day” data unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
 
ADULTS 18-49
 
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.1 rating, 4 share*
CBS “Late Show,” 0.7/3 (in encore telecasts)*
 
11:35 p.m.-12:05 a.m. ET
ABC “Nightline,” 0.9/4*
 
12:05-1:05 a.m. ET
ABC “Kimmel,” 0.4/2* (in encore telecasts)*
 
12:35-1:35 a.m. ET
NBC “Late Night,” 0.6/3 (in encore telecasts)*
CBS “Late Late Show,” 0.4/2 (in encore telecasts)*
 
1:35-2:05 a.m. ET
NBC “Last Call,” 0.4/3 (in encore telecasts)*
 
TOTAL VIEWERS
 
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 4.0 million viewers*
CBS “Late Show,” 3.0 million viewers (in encore telecasts)*
 
11:35 p.m.-12:05 a.m. ET
ABC “Nightline,” 3.5 million viewers*
 
12:05-1:05 a.m. ET
ABC “Kimmel,” 1.4 million viewers* (in encore telecasts)*
 
12:35-1:35 a.m. ET
NBC “Late Night,” 1.7 million viewers (in encore telecasts)*
CBS “Late Late Show,” 1.5 million viewers (in encore telecasts)*
 
1:35-2:05 a.m. ET
NBC “Last Call,” 1.0 million viewers (in encore telecasts)*
* Monday telecasts are excluded from these averages due to the July 4 holiday. 
 
 
SEASON TO DATE
 
ADULTS 18-49
 
11:35 p.m.-12:35 a.m. ET
NBC “Tonight Show with Jay Leno,” 1.1/5
CBS “Late Show,” 1.0/4
 
11:35 p.m.-12:05 a.m. ET
ABC “Nightline,” 1.0/4
 
12:05-1:05 a.m. ET
ABC “Kimmel,” 0.5/3
 
12:35-1:35 a.m. ET
NBC “Late Night with Jimmy Fallon,” 0.6/4
CBS “Late Late Show,” 0.6/3
 
1:35-2:05 a.m. ET
NBC “Last Call,” 0.4/3
 
TOTAL VIEWERS
 
11:35 p.m.-12:35 a.m. ET
NBC “Tonight Show with Jay Leno,” 4.2 million viewers
CBS “Late Show,” 3.8 million viewers
 
11:35 p.m.-12:05 a.m. ET
ABC “Nightline,” 3.8 million viewers
 
12:05-1:05 a.m. ET
ABC “Kimmel,” 1.7 million viewers
 
12:35-1:35 a.m. ET
NBC “Late Night with Jimmy Fallon,” 1.6 million viewers
CBS “Late Late Show,” 1.8 million viewers
 
1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers
 
 
SELECTED CABLE RESULTS, WEEK OF JUNE 21-25
 
NATIONAL ADULT 18-49 RATING
 
Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.7
 
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9
Adult Swim, 12:30-1:30 a.m. ET, 0.5
 
Each adult 18-49 rating point equals 1.32 million viewers
 
TOTAL VIEWERS
 
Comedy Central, 11-11:30 p.m.  “The Daily Show,” 1.7 million
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.3 million
 
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million
Adult Swim, 12:30-1:30 a.m. ET, 1.2 million


(source: NBC)


SHARE
Previous articleTransactions: 7-16-10
Next articleMichigan to launch new EAS public warning system
RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.