It is no secret that the ‘Leno Experiment’ did not work and Leno is heading back to his old time slot. The question now is will Leno be able to regain his competitive edge against ‘David Letterman’? Do you think ‘Leno’ can regain his late night magic?
Voice your opinion below in comments:
Monday 01/11/10
From 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.6/4 in adults 18-49, a 1.8/4 in adults 25-54 and 4.8 million viewers overall. The time-period competition included CBS’s “CSI: Miami” and the ABC’s “Castle.”
“The Jay Leno Show” matched its highest Monday 18-49 rating in 13 weeks (since October 12) and is currently reporting its second-biggest total-viewer result for a Monday telecast over that same 13-week span, pending updates.
Comparisons with Jay Leno’s 2008-09 averages at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49 (1.6 vs. 1.4), adults 25-54 (1.8 vs. 1.8) and total viewers (4.8 million vs. 5.1 million). Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to Jay’s debut are: in adults 18-49 (1.6 vs. 2.2), adults 25-54 (1.8 vs. 2.7) and total viewers (4.8 million vs. 6.9 million).
Tuesday 01/12/10
From 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.9/5 in adults 18-49; a 2.3/6 in adults 25-54 and 6.1 million viewers overall. Last night’s time-period competition included CBS’s “The Good Wife” and ABC’s “The Forgotten.”
“The Jay Leno Show” was the hour’s #1 telecast on the major networks in men 18-34 and was #2 ahead of ABC’s “The Forgotten” in all other key ratings categories — adults and women 18-34; adults, men and women 18-49; adults, men and women 25-54; plus total viewers. “Leno” out-delivered “Forgotten” by 46 percent in 18-49 (1.9 vs. 1.3) and 42 percent or 1.8 million persons in total viewers (6.2 million vs. 4.4 million).
Versus Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno,” comparisons for last night’s telecast are: in adults 18-49, 1.9 vs. 1.4; adults 25-54, 2.3 vs. 1.8; and total viewers, 6.1 million vs. 5.1 million. Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to Jay’s debut are: in adults 18-49, 1.9 vs. 2.2; in adults 25-54, 2.3 vs. 2.7; and in total viewers, 6.1 million vs. 6.9 million).
Wednesday 01/13/10
From 10-11 p.m. ET, “The Jay Leno Show” averaged a 1.6 rating, 4 share in adults 18-49; a 1.8/5 in adults 25-54 and 5.4 million viewers overall. Last night’s time-period competition included CBS’s “CSI: NY” and ABC’s “Ugly Betty.” In the time period, “Jay Leno” tied for #2 among the major networks in adult 18-49 (with “Ugly Betty”) and was #2 outright in all key adult-male categories. It’s the second night in a row “Leno” has tied or topped a competing original drama on ABC in 18-49, after “Leno” out-rated ABC’s “The Forgotten” Tuesday night.
“The Jay Leno Show” scored its highest Wednesday 18-49 rating in four weeks and matched its highest Wednesday rating in 13 weeks (since October 14). It’s also a four-week Wednesday high for “Leno” in total viewers.
Comparisons to Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno,” are: in adults 18-49, 1.6 vs. 1.4; adults 25-54, 1.8 vs. 1.8; and total viewers, 5.4 million vs. 5.1 million. Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to Jay’s debut are: in adults 18-49, 1.6 vs. 2.2; in adults 25-54, 1.8 vs. 2.7; and in total viewers, 5.4 million vs. 6.9 million.
Thursday 01/14/10
From 10:01-11 p.m. ET, “The Jay Leno Show” averaged of a 1.3 rating, 4 share in adults 18-49, a 1.6/6 in adults 25-54 and 4.4 million viewers overall. Last night’s competition in the time slot included CBS’s “The Mentalist” and ABC’s “Private Practice.”
Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49, 1.3 vs. 1.4; in adults 25-54, 1.6 vs. 1.8; and in total viewers, 4.4 million vs. 5.1 million. Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to the “Jay Leno” debut are: in adults 18-49, 1.3 vs. 2.2; in adults 25-54, 1.6 vs. 2.7; and in total viewers, 4.4 million vs. 6.9 million.
Week of Jan 4-10
* On Friday, “The Jay Leno Show” matched its highest 18-49 rating for a Friday telecast in 15 weeks.
* Wednesday, a rebroadcast of “The Jay Leno Show” ranked #2 among the major networks in the hour in total viewers and all key adult-male demographics.
* Also on Tuesday, “The Jay Leno Show” scored its highest 18-49 and total-viewer result for any night of the week in four weeks
Additional NBC highlights for the week of January 4-10:
Monday from 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.5/4 in adults 18-49, a 1.8/4 in adults 25-54 and 4.8 million viewers overall. Monday’s time-period competition included Fox’s coverage of the Fiesta Bowl, ABC’s special “Conveyor Belt of Love” and CBS’s “CSI: Miami” encore.
“The Jay Leno Show” matched its second-highest Monday 18-49 rating in 12 weeks (since October 19) and attracted its second-biggest overall audience for a Monday telecast over that same 12-week span.
Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49 (1.5 vs. 1.4), adults 25-54 (1.8 vs. 1.8) and total viewers (4.8 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.5 vs. 2.2), adults 25-54 (1.8 vs. 2.7) and total viewers (4.8 million vs. 6.9 million).
Tuesday from 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 2.1/6 in adults 18-49, a 2.5/6 in adults 25-54 and 6.3 million viewers overall. Tuesday’s time-period competition included Fox’s Orange Bowl coverage, CBS’s “The Good Wife” and ABC’s “The Forgotten.” The “Leno Show” tied for #1 among the major networks in women 18-34 and tied as the #1 non-sports choice in adults and men 18-34. Additionally, “Leno” topped the first-run telecast of ABC’s “The Forgotten” in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, as well as total viewers.
“The Jay Leno Show” scored its highest 18-49 and total-viewer result for any night of the week in four weeks (since Tuesday, Dec. 8).
Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49 (2.1 vs. 1.4), adults 25-54 (2.5 vs. 1.8) and total viewers (6.3 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (2.1 vs. 2.2), adults 25-54 (2.5 vs. 2.7) and total viewers (6.3 million vs. 6.9 million).
Wednesday from 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.5/4 in adults 18-49, a 1.8/5 in adults 25-54 and 5.1 million viewers overall. Wednesday’s time-period competition included CBS’s telecast of “The People’s Choice Awards” and the night and time-period debut of ABC’s “Ugly Betty.” In the time period, “Jay Leno” ranked #2 among the major networks in total viewers and all key adult-male demographics – men 18-34, 18-49 and 25-54.
Comparisons to Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” were: in adults 18-49 (1.5 vs. 1.4), adults 25-54 (1.8 vs. 1.8) and total viewers (5.1 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.5 vs. 2.2), adults 25-54 (1.8 vs. 2.7) and total viewers (5.1 million vs. 6.9 million).
Thursday from 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.4/4 in adults 18-49, a 1.7/4 in adults 25-54 and 4.6 million viewers overall. Thursday’s time-period competition included ABC’s coverage of college football’s Alabama-Texas BCS Championship game and CBS’s encore of “The Mentalist.”
Comparisons to Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” were: in adults 18-49 (1.4 vs. 1.4), adults 25-54 (1.7 vs. 1.8) and total viewers (4.6 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.4 vs. 2.2), adults 25-54 (1.7 vs. 2.7) and total viewers (4.6 million vs. 6.9 million).
Friday from 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.4/4 in adults 18-49, a 1.7/5 in adults 25-54 and 5.6 million viewers overall. Friday’s time-period competition included ABC’s “20/20” and CBS’s “Numb3rs.” The “Leno Show” matched its highest 18-49 Friday rating in 15 weeks (since September 25) and attracted its biggest overall Friday audience in four weeks (since December 11).
Comparisons to Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” were: in adults 18-49 (1.4 vs. 1.4), in adults 25-54 (1.7 vs. 1.8) and total viewers (5.6 million vs. 5.1 million). Comparisons to NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.4 vs. 2.2), adults 25-54 (1.7 vs. 2.7) and total viewers (5.6 million vs. 6.9 million).
For the week, “The Jay Leno Show” earned its highest weeklong rating in 18-49 (a 1.6) in three weeks (since the week of December 14-18) and its biggest overall audience (5.2 million) in four weeks (since the week of December 7-11).
(source; ratings from NBC)
