Jelli, a programmatic ad platform for the $40 billion global radio market, announced major milestones during a record-breaking quarter of expanding its roster of radio stations using the Jelli ad platform RadioSpot. Q1 highlights include:
–Launching 188 radio stations on RadioSpot during the quarter, representing 109% growth in terms of number of stations versus Q4 2013 and doubling the impressions served from the platform. This is fueling rapid growth in programmatic radio advertising across numerous markets with an impressive partnership roster that includes OMD Worldwide, Marketron, Townsquare Media, Entercom, Emmis owned WQHT-FM (HOT 97) in New York City, Sun Broadcast Group and Focus 360.
–Reduced time to launch by 133% vs. 2013 on the RadioSpot platform due to investments made in automatic networking and an ad trigger technology that works with all traffic and automation systems.
–18 stations per week achieved certification and the average time for a station to receive the green light was 12 days due to the RadioSpot installation online app that provides partners the ability to certify in 4 steps with an easy to use guide.
“We operated at a blistering pace in the first quarter, with hundreds of radio stations now using RadioSpot to buy and sell ads programmatically,” said Mike Dougherty, Jelli co-founder and chief executive officer. “We are committed to creating the most powerful buying platforms for radio advertisers and new revenue opportunities for radio stations, making it easier for everyone in the industry to move into programmatic advertising.”