Jelli has launched a demand-side platform for buying broadcast radio ads. Called SpotPlan, the intent is to make buying inventory programmatically in the iHeartMedia network, and the Katz Expressway network, quicker, easier, and more precise.
Jelli says it created the new cloud-based technology platform in response to advertiser demand, opening up the ability for both advertisers and agencies to buy premium radio advertising in real-time on a self-service, automated basis.
iHeartMedia, Inc. CEO bob Pittman says the tool puts programmatic radio into marketers’ hands, “achieving ROI that is unmatched in other media.”
Customers involved in the launch include agencies Starcom, Mediavest | Spark, Dentsu Aegis Network, Horizon Media, Havas Media, IPG Mediabrands and Varick Media Management, collectively representing approximately $1 billion of radio ad spend in the United States annually.