John Tesh, syndicated radio show host, musician, author and media entrepreneur, announced his Tesh Media group is launching “Intelligence for Your Life TV.” The new broadcast venture will serve as the video extension of his “Intelligence for Your Life” nationally-syndicated radio program, which reaches 8 million listeners each week.
The half hour television program, set to launch 6/1, will connect listeners to experts in various fields and feature short, sharable segments in Tesh’s most popular radio categories. The show will be hosted by Tesh, Connie Sellecca, who serves as the host of “Intelligence for Your Health Radio,” and Gib Gerard.
We’re checking on what markets or TV stations have been cleared on so far, as well as who is handling affiliate clearances and ad sales for the TV side.
The “Intelligence for Your Life” radio show can be heard each week in the U.S., Canada and the U.K. The program offers advice on topics such as health and wellness, relationships and finances.
“The greatest differentiating factor in this program is our local strategy,” says Tesh. “It’s designed for local viewers and advertisers and for the national brands that are interested in a locally-strategic advertising approach. I spent 25 years in the local news world and am naturally very familiar with the needs of the local advertiser. We are implementing the rich content approach we’ve been using for the last 10 years on our radio program, to not only create useful ‘life coaching’ pieces for the viewer, but to also create unique, embedded-content pieces in which our advertisers can reside. This is a show that protects our local and national advertisers from the ‘DVR dilemma.'”
The IFYL sales team, led by Dave Herman, will serve as a key player in the show, utilizing his extensive experience with the embedded content strategy, in a world where ‘hyper-local’ has become the new buzz phrase. The “IFYL TV” unique production model and current relationships with advertisers will allow the strategically poised media team to create a personalized program in each individual market. “Intelligence for Your Life” and “Intelligence for Your Health” are currently represented for radio ad sales by Dial Global.
Hailed by listeners as “Oprah on the Radio,” Tesh’s career has spanned 42 years and includes six Emmy’s and an AP award for investigative journalism. He has sold over seven million albums and 1.2 million DVDs, has had a string of number one radio hits, earned two Grammy nominations, produced seven hit PBS music specials and performs for over 200,000 fans each year while touring.
Connie Sellecca, a Golden Globe nominated actress and businesswoman, currently hosts the nationally syndicated “Intelligence for Your Health” radio show, the first brand extension from Tesh Media’s “IFYL” radio program.
Tesh recently served as the keynote speaker at the NAB show’s annual radio luncheon in Las Vegas.
