Debmar-Mercury announced the appointment of seasoned branded entertainment executive Karen Bonck as senior VP, branded partnerships. Based in New York City, she will report to Debmar-Mercury Co-Presidents Ira Bernstein and Mort Marcus.
Bonck will be responsible for the creation and execution of branded content and advertiser partnerships for the company’s first-run series, including The Wendy Williams Show (produced and distributed by Debmar-Mercury) and the upcoming fall 2014 entry Celebrity Name Game (co-produced and co-financed by Debmar-Mercury and FremantleMedia North America, and distributed domestically by Debmar-Mercury).
“Branded partnerships and integrated marketing have become important aspects of our business and we are thrilled to have a first-rate executive like Karen lead this integral area for us,” Marcus and Bernstein commented. “She brings strong relationships, an insightful understanding of the syndication business and an innovative approach to branded entertainment that is needed for advertisers to succeed in today’s media environment.”
Prior to joining Debmar-Mercury, Bonck served in branded entertainment posts at both NBC Universal and Disney ABC Television Group.