As the New Year begins so will a format at KLRZ-FM Houma/Larose, LA. The station, owned by state Rep. Truck Gisclair, (D-LA), will replace its current talk and “swamp pop” Americana format with ESPN radio and state sports-focused programming. It will take that format from Sunburst Media of Louisiana’s KJIN-AM in that market.
“We’re trying to diversify our programming…Obviously it’s a larger, different opportunity for us marketing wise,” Gisclair told Houma Today.
Most of KLRZ’s programming, including the popular talk show “Talk on the Bayou,” will be moving to 1600 AM station KLEB, which Gisclair also owns.
Gisclair said he’s still looking to maintain a “cultural commitment” by using KLEB for KLRZ’s existing programming.
He said he has been considering changing formats for “quite some time.” He saw ESPN was looking for another station and jumped at the opportunity.
Set programming for the new station includes an 11 a.m. to 1 p.m. sports talk show with host Ken Friedlander, who hosted “Talk on the Bayou” and a weekend sports talker, and a 3 to 6 p.m. sports talk show with Baton Rouge-based Matt Moscona.
Gisclair said other individuals have been lined up to host a 6 to 8 p.m. program, but a schedule hasn’t been set.
KLRZ will continue covering local high school games and Nicholls State University athletics.