Hot on the heels of the dissolution of the services agreement that had Broadcast Company of the Americas (BCA) handling operations for three other San Diego stations in addition to its own trio, BCA has now signed to have Compass Radio’s KPRI-FM handle ad sales of its three stations.
“This agreement pairs the BCA station cluster with one of the best local selling operations in the country. The BCA stations have great formats and quality audiences. We expect the management of KPRI will bring the direction, strategy, and relationships that will help the BCA stations realize their maximum revenue potential,” said BCA CEO Larry Patrick.
The agreement between Compass/KPRI and BCA begins immediately. Compass has named KPRI Sales VP Patrick Osburn as Director of Sales for the combined operation. Osburn will oversee combined station sales while developing sales strategies for each individual stations. The venture is being called Radio San Diego. Both BCA and KPRI emphasize there will be no format changes.
KPRI is locally owned and independently operated by Compass Radio of San Diego, Inc.
“We believe the combination of the KPRI sales operation and the BCA stations creates a market cluster which will be highly appealing to advertisers,” said Compass President Jonathan Schwartz. Pointing to the potential strengths, Schwartz notes: “KPRI offers an adult rock format that appeals to upscale listeners in central and north county San Diego. Our music and geographic appeal nicely complements the great oldies on 105.7 The Walrus,” BCA’s XHPRS-FM. KPRI will also now handle sales for BCA’s XEPRS-AM “XX1090 Sports Radio,” The San Diego Padres, and XEPE-AM “1700 AM ESPN Radio.”
BCA is a San Diego based broadcasting company founded in 2003 and principally owned by the Viejas Band of Kumeyaay Indians, and JMI, a San Diego based private equity firm. Compass Radio, founded in 1991, is also based in San Diego and is independently owned and operated by Jonathan Schwartz and Robert Hughes.