Remember when radio could secretly charge musicians to play their music.  Alan Freed made it popular and profitable.  That is when record companies and artists thought radio had value.  Maybe they still do; just that the Feds have made the practice illegal.  Now, because the current model no longer works, they want radio stations to pay for the right to promote and build reputational currency for their creations by charging RIAA, ASCAP, BMI and ASCAP fees.  Radio stations pay hefty annual FCC spectrum fees and have the legal right to play whatever they want.  Soon we will choose to play royalty free music from China and Brazil.  Think about the billions (not zero) of dollars of celebrity and credibility that these foreigners will receive from free radio.  Musicians/record companies need to look for other ways to derive revenue instead of killing the golden goose…Radio!  Music will be free soon enough in much the same way that record companies, travel agents and movie rental stores are dropping like flies.

–Rick Murphy, Chairman, Mad Dog Wireless, Inc. [email protected]

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.