Lexus launches multimedia December sales event (video)

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LexusThe integrated effort for its annual “December to Remember” sales event is driven by modern fashion, pop music and rich colors. Focusing on the artistry, craftsmanship and precision that go into the cars, the campaign uses radio, print and online for incentives offered through 1/2. The TV spots will air on network television, cable television, sports channels and more. Digital will run on key automotive websites, and out-of-home includes placements in DC Gallery and Times Square. A Lexus spokesperson tells us:

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.