Local TV Ad Buying: How Programmatic Is Changing Things

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How are automation and data revolutionizing local TV ad buying?


Atlanta-based Videa has some thoughts on the subject. Videa partners with TV stations to deliver a live, supply-side marketplace for full schedule forward reserve broadcast TV station inventory that can be ordered weeks or quarters in advance.

“We offer order stewardship services, and avails are delivered to the buyer in seconds,” Videa explains to first-timers seeking to learn more about its client solutions.

Now, the Cox Media Group-owned programmatic TV marketplace has released a White Paper that suggests the shift to computerized client solutions is the new norm for any TV sales executive.

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