Looking under the hood of Sinclair/New Age deal

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SBG / Sinclair Broadcast GroupThe transaction between Sinclair and New Age Media will move eight stations in three Nielsen DMAs – involving a significant but not huge amount of broadcast real estate. But it ultimately involves not two but five companies.


“We are excited to be adding the New Age stations to our portfolio, growing our presence in Pennsylvania and Florida, and further diversifying our affiliation mix,” said Sinclair President/CEO David at  the time of the deal announcement. “Through each acquisition we continue to capture operating efficiencies and scale, as well as increase our cash flow for ongoing opportunities.”

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