Magna Global sees slowdown in adspend growth

0

Dollar SignThe predictions on the global advertising market from Magna Global are very similar to those recently offered by ZenithOptimedia, coming in slightly lower and reflecting an off-year in the US market. Unfortunately, the US market is not expected to keep up with the global.


The lack of Olympics and federal elections in the US generally provides a damper on advertising income.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)