‘Masters' weekend delivers Highest Ratings for CBS Sports

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 CBS Sports’ final-round coverage of the 2010 Masters on Sunday, April 11, which saw Phil Mickelson win his third Green Jacket, earned its highest rating in nine years with an average overnight household rating/share of 12.0/25, up 36% from last year’s final-round coverage (8.8/21; Angel Cabrera’s win in a two-hole playoff).  This year’s final-round coverage is the third highest-rated final round of any golf tournament since at least 1986 in the metered markets (as far back as recorded CBS Nielsen data).
 
The highest-rated final round of a tournament was the 1997 Masters with a 15.8/32 when Tiger Woods won his first Green Jacket.  The second highest-rated final round also was the Masters in 2001 when Woods won his second Green Jacket earning a rating/share of 12.9/27 in the metered markets. 
 
This year’s final round rating peaked at 14.7/28 from 6:30-7:00 PM, ET. 
 
on Saturday, April 10 scored its highest rating in nine years earning an average overnight household rating/share of 7.6/18, up 33% from last year’s Saturday third-round coverage (5.7/13).  This year’s Saturday third round coverage is also the third highest-rated Saturday of any major championship since at least 1986 in the metered markets (as far back as recorded CBS Nielsen data).
 
 The highest rated Saturday of a major championship was the 1997 Masters third round with an 8.6/20 when Tiger Woods was on his quest for his first Green Jacket.  The second highest-rated Saturday of a major championship was also the Masters when in 2001, Tiger Woods was on his way to his second Green Jacket earning a 7.9/19. 
 
This year’s third round rating peaked at 8.6/19 from 6:00-6:30 PM, ET.  


(source: CBS)


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