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2008 political headed for the record books

In 2004, all presidential candidates spent about $500M during the campaign. Much has already been spent during a hotly contested Democratic primary, and the winner ...

Latest News

GM, P&G pull ads on BET

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The Chicago Defender reports at least two top advertisers in General Motors and Procter & Gamble have pulled ads from BET's “Rap City”...
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Indecency down for the count?

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Have the language watchdogs scored a knock-out punch against the forces of indecency? Probably not – there are certainly edgy performers out there poised to slip over the line...
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Tecate Light launches dual-language, multimedia campaign

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For the first time in the history of the brand equity, Tecate Light announced today the launch of a dual-language campaign designed to connect with Mexicans and Mexican-American adults...
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AT&T to drop Dish

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Dish Network saw its stock take a dive yesterday after AT&T decided to stop marketing Dish programming services. The long-running deal will end December 31st. The marketing deal began...
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What the users say...

In today's Traffic and Revenue Management System Intel Brief, we've gathered some quotes from radio and television traffic personnel responding to selected Traffic Directors' Guild ...
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Hispanic Radio Upfront

While most think of the annual Network Radio Upfront being held in September and October, the Hispanic Radio Upfront has been held in May, prior to the television upfronts. ...
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Upping HD Radio signal strengths

The possible rulemaking proposal for increasing power on FM HD Radio signals: What does it mean at the station with engineering and costs involved? ...
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Irwin Gotlieb on moving the media business forward

Irwin Gotlieb is the Global CEO of GroupM, the full service media investment management company ...
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ESPN Radio’s Mo Davenport

It’s time to write a series of success stories about radio fighting back against all of the negative news. What is it that ESPN Radio is doing that’s working so well? They’re up healthy double digits ...
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Cooper Lawrence: It’s about the listener

Cooper Lawrence is a developmental psychology expert and the host of her own nationally syndicated radio show ...
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Sales And Marketing
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Baseball on the radio—a tangible product

Baseball on the radio is the consummate double-play; they were made for each other. Vin Scully, Ernie Harwell, Mel Allen, and Jack Buck are just ...
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Content and delivery in the new media world

We spoke with a few TV station news directors about new forms of content gathering and delivery they’re using; how they get the audience involved...
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Sales Tip: Anything You Can Say, I Can Ask Better

I was reading a column in our local paper, and the columnist said, "My son-in-law should be a salesman...
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Ideas Working Now ™
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Reaching Consumers & Monetizing Web Content

A little over a year ago, AOL embarked on what by any standard was a fundamental transformation of its business model. Instead of a traditional...
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Keys to a Successful Streaming Strategy

In 1990, I was a wet behind the ears account executive at the Katz Radio Group, and received a call from a media planner who was excited to inform me...
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Emotionally Connecting with Listeners

There are a number of different techniques for following these rules and working to build an emotional connection with the audience....
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Viewpoints
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Anti-Discrimination in Broadcast Property Sales

The Commission has announced changes to its rules and policies intended to increase broadcast ownership by entities that historically have been under-represented in the broadcasting ...
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On the expanded HD Alliance campaign…

In Monday’s RBR, (6/30/08 RBR #127), HD Digital Radio Alliance expands marketing campaign, the HD Digital Radio Alliance announced an expanded marketing campaign aimed at ...
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On A-B cutting radio spend…

Anheuser - Busch cutting its second half radio, reminds me of a decision made by Coca Cola in the early 60's. Coke left radio for one summer, a small company took a major position in radio, Pepsi...
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