The effort to bring down El Rushbo apparently doesn’t stop with reaching out to advertisers to drop his show. The latest effort from Media Matters for America is a radio campaign that highlights his attack on Georgetown law student Sandra Fluke.
Media Matters is spending at least $100,000 for two ads that will run in eight cities, cites CBS News. The ads use Limbaugh’s own words about Fluke, who testified at a congressional hearing that contraception should be paid for in health plans: that she wanted to be paid to have sex, which made her a slut and a prostitute. In return for the money, he said Fluke should post videos of herself having sex.
Media Matters claims that 58 companies have specifically asked that their ads be excluded from the show, which is reportedly cleared on some 600 affiliates.
In one of the ads, listeners are urged to call the local station that carries Limbaugh to say “we don’t talk to women like that” in our city. Ad time was purchased in Boston; Chicago; Detroit; Seattle; Milwaukee; St. Louis; Macon, GA; and Cedar Rapids, IA. The cities were selected to support active local campaigns against Limbaugh or because of perceptions Limbaugh may be vulnerable in that market, said Angelo Carusone of Media Matters: “What we’re really looking for is a way to demonstrate the persistence of the effort and the fact that it is on a wide scale.”
Limbaugh said he’s being targeted in an attack that was long-planned: “They’re not even really offended by what happened. This is just an opportunity to execute a plan they’ve had in their drawer since 2009.”
Limbaugh’s team also posted an online response to the radio campaign, explaining, “It was planned ahead and activated at the first moment Brock [Media Matters for America founder David Brock] could manipulate a media frenzy. Make no mistake, Brock’s ‘marketplace of ideas’ offers only one brand: Brand Brock. All others will be forced off the shelves with intimidation and lies. Media Matters for America stands for censorship, and nothing more than that.”
RBR-TVBR observation: We have to wonder if all of this is actually just plain ol’ politics. We’re heading toward the presidential election and Rush’s focus has been taken off his usual ball, onto his own crisis. Limbaugh has a lot of impact on elections. The less he says against Obama and the more he says on defending himself just diminishes the sway he has with listeners, specifically independent voters. Yes, he sure did a terrible thing, but are Media Matters’ efforts really all about him at this point or affecting the influence he has with voters? Remember, George Soros gave Media Matters a $1 million donation last year. Looks like we know where at least some of that money is going. Look, Media Matters serves a good purpose as a media watchdog, but it seems to be going a bit beyond its charter lately.