Gannett launches 100+ local mobile sites

Breaking news, sports, weather and other must-have local information now can be accessed easily by mobile phone users in more than 100 local markets, Gannett announced. The local mobile sites are designed to appear on small screens and include content-updated 24/7-produced by local Gannett Information Centers that power real-time news and information to multiple platforms, including the Web, newspapers, television-and now mobile devices.

The new mobile sites carry local, regional and national display advertising. They are free to consumers with mobile Internet browsing and data plans.

Mobile versions of Gannett's 84 community daily newspapers, 19 broadcast market websites and USA Today can be directly by entering "m" before a Gannett site's URL (example: http://m.tennessean.com); by using a unique market SMS short code keyword which will be used in print, online and broadcast promotion (example: text NASH to 59523); and via links from the home pages of all Gannett newspaper and broadcast websites.

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