Ford hires former Lexus chief

Ford has tapped Jim Farley to a new post as head of world-wide marketing and communications. Farley, the former head of Toyota's Lexus division and U.S. sales arm, is the third high-ranking US exec to leave Toyota in recent months. Farley will work with Ford's head of global product development, Derrick Kuzak. Ford spends more than 2 billion a year on advertising but has struggled to generate buzz for new models.

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