Gannett goes to school

Gannett announced an online acquisition that it says will allow its local television stations and newspapers to offer advertisers a way to reach teens and their parents. The company has acquired a controlling interest in Schedule Star LLC, which operates HighSchoolSports.net and the Schedule Star tool for local athletic directors. Terms were not disclosed.

"HighSchoolSports.net's network of thousands of high school sites - in communities of all sizes - is an unmatched experience for users as well as a national and hyper-local platform for advertisers. When partnered with Gannett's local newspapers, television stations and Web sites, HighSchoolSports.net will offer national and local advertisers an exciting, best-of-class vehicle to reach teens and parents," said Jack Williams, President of Gannett Digital.

The other part of the acquisition, Schedule Star, is the engine that dynamically drives the HighSchoolSports.net network. It accurately generates and updates school's schedules, scores, stats, and game directions, and it can even alert parents and fans to game changes or cancellations.

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