Another tough month at the Times

July ad revenues for the News Media Group (newspaper/radio/related websites) were down 5% for the New York Times Company to 146.2 million bucks. National was up 2.4%, while retail fell 5.3% and classified declined 14.5%. Hardest hit was the NY Times Co. regional newspapers, with ad revenues down 10.9%. The New York Times Media Group, primarily the New York Times itself (and WQXR-FM) saw ad revenues decline 2.9%. The New England Media Group, led by the Boston Globe, saw ad revenues decline 4.9%. Meanwhile, online revenues were a bright spot. Within the News Media Group results, Internet ad revenues rose 19.3%. The About Group, led by About.com, which is reported separately, saw revenues rise 34.7% to 8.3%. A year ago, the NY Times Co. had 12.4 million in TV revenues for July, but that was zero this year, since the stations were sold.

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