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More 2008 TV ad revenue figures

21 December, 2008 09:59:00
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Local broadcast television ad revenues were up 1.2% in Q3 compared to the same period last year, reflecting strong political ad revenues, according to Susan Cuccinello, SVP of research for the Television Bureau of Advertising, based on estimates supplied by TNS Media Intelligence in the top 100 markets (see TV News). Below, see more Q3 data: top 25 spot TV advertisers; top 25 spot TV ad categories; top 25 spot TV advertisers for Jan-Sept; and top 25 spot TV ad categories for Jan-Sept.

TOP 25
LOCAL BROADCAST TV ADVERTISERS*
Third Quarter 2008
 
($000)
 RANKCompanyTHIRD QTR
2008		THIRD QTR
2007		%
Change
 1Chrysler-Cerberus Capital Mgt93,555.9 111,098.0 -15.8 
 2Honda Motor Co Ltd84,329.5 63,398.5 33.0 
 3Ford Motor Co Dlr Assn82,961.8 94,658.0 -12.4 
 4AT&T Inc79,338.7 92,922.8 -14.6 
 5General Motors Corp76,337.9 53,150.5 43.6 
 6Toyota Motor Corp Dlr Assn74,687.9 82,905.9 -9.9 
 7Nissan Motor Co Ltd74,523.1 83,666.0 -10.9 
 8General Mills Inc66,743.5 40,252.0 65.8 
 9Verizon Communications Inc63,958.5 59,288.2 7.9 
 10Comcast Corp63,580.6 40,156.8 58.3 
 11Toyota Motor Corp62,079.7 57,039.2 8.8 
 12Yum Brands Inc60,647.0 54,328.1 11.6 
 13Obama For President Committee53,926.6 825.9 + 
 14McDonalds Corp42,040.2 40,156.4 4.7 
 15Berkshire Hathaway Inc41,831.9 37,541.8 11.4 
 16Toyota Motor Corp Loc Dlr38,720.8 46,861.3 -17.4 
 17McCain For President Committee37,018.3 1.6 + 
 18Ford Motor Co35,919.8 42,167.8 -14.8 
 19Empire Today LLC33,751.9 30,845.6 9.4 
 20Hyundai Corp Dlr Assn33,165.8 23,060.1 43.8 
 21Time Warner Inc32,239.6 39,920.0 -19.2 
 22Doctors Assoc Inc30,489.0 22,532.3 35.3 
 23Procter & Gamble Co25,342.8 27,144.6 -6.6 
 24General Motors Corp Dlr Assn24,698.6 125,218.0 -80.3 
 25General Motors Corp Loc Dlr23,925.8 34,783.1 -31.2 
         
 *Includes both local and national spot activity in the 100+ markets measured by TNS/MI.
  
 Copyright 2007, 2008. TNS Media Intelligence


TOP 25
LOCAL BROADCAST TV CATEGORIES*
Third Quarter 2008
  
 ($000)
 RANKProduct ClassificationTHIRD QTR
2008		THIRD QTR
2007		%
CHANGE
 1Automotive802,104.5 974,742.0 -17.7 
 2Communications/Telecommunications395,654.3 359,530.2 10.0 
 3Restaurants356,962.8 345,481.7 3.3 
 4Car & Truck Dealers203,366.8 244,476.4 -16.8 
 5Political**176,617.2 15,267.2 1,056.8 
 6Furniture Stores166,749.6 186,962.5 -10.8 
 7Financial155,843.7 130,652.8 19.3 
 8Insurance150,064.6 150,641.9 -0.4 
 9Schools, Colleges & Camps131,147.4 120,087.0 9.2 
 10Government and Organizations**125,334.8 86,620.9 44.7 
 11Food and Food Products124,904.3 102,838.7 21.5 
 12Travel, Hotels & Resorts117,662.5 116,647.7 0.9 
 13Leisure Time Activities & Events114,450.5 107,440.5 6.5 
 14Legal Services106,745.8 98,505.4 8.4 
 15Motion Pictures75,518.2 88,321.4 -14.5 
 16Food Stores & Supermarkets66,796.5 61,372.3 8.8 
 17Media & Advertising45,211.5 47,107.7 -4.0 
 18Home Centers & Hardware Stores34,980.9 42,259.8 -17.2 
 19Toiletries & Cosmetics34,171.8 33,087.3 3.3 
 20Discount Department Stores32,033.2 37,139.5 -13.7 
 21Clothing Stores31,442.4 34,637.5 -9.2 
 22Beer & Wine27,993.5 29,497.1 -5.1 
 23Household Soaps, Cleaners, Polishes & Supplies26,775.8 27,979.0 -4.3 
 24Department Stores25,770.7 33,334.2 -22.7 
 25Beverages25,261.3 32,455.3 -22.2 
         
 *Includes both local and national spot activity in the 100+ markets measured by TNS/MI.
 **Previous to 2008, the “Government & Organizations” and “Political” categories were combined under “Government & Organizations.”
  
 Copyright 2007, 2008. TNS Media Intelligence


TOP 25
LOCAL BROADCAST TV ADVERTISERS*
Jan-Sept 2008
 
($000)
 RANKCompanyJAN-SEPT
2008		JAN-SEPT
2007		%
Change
 1Chrysler-Cerberus Capital Mgt243,073.9 268,190.5 -9.4 
 2Ford Motor Co Dlr Assn236,429.4 235,559.2 0.4 
 3Honda Motor Co Ltd211,703.2 221,806.7 -4.6 
 4Toyota Motor Corp Dlr Assn207,284.1 225,769.4 -8.2 
 5AT&T Inc206,179.0 270,458.1 -23.8 
 6Nissan Motor Co Ltd187,804.7 229,283.6 -18.1 
 7Toyota Motor Corp170,344.5 164,002.1 3.9 
 8Comcast Corp164,176.1 104,559.8 57.0 
 9Verizon Communications Inc156,806.0 185,684.0 -15.6 
 10General Motors Corp146,752.7 133,062.3 10.3 
 11General Mills Inc137,603.8 89,244.2 54.2 
 12Yum Brands Inc129,555.5 141,242.8 -8.3 
 13General Motors Corp Dlr Assn129,034.3 317,739.2 -59.4 
 14McDonalds Corp123,601.7 117,041.5 5.6 
 15Toyota Motor Corp Loc Dlr117,451.6 139,059.9 -15.5 
 16Time Warner Inc107,084.4 112,661.8 -5.0 
 17Berkshire Hathaway Inc101,593.5 107,657.8 -5.6 
 18Ford Motor Co89,376.3 135,951.2 -34.3 
 19Procter & Gamble Co87,397.6 85,625.7 2.1 
 20Obama For President Committee86,838.4 836.7 + 
 21Empire Today LLC85,064.6 84,226.8 1.0 
 22Hyundai Corp Dlr Assn80,991.0 49,570.7 63.4 
 23General Motors Corp Loc Dlr79,679.5 103,141.7 -22.7 
 24Wendys Arbys Group Inc66,580.1 90,054.9 -26.1 
 25Doctors Assoc Inc65,367.3 66,095.1 -1.1 
         
 *Includes both local and national spot activity in the 100+ markets measured by TNS/MI.
  
 Copyright 2007, 2008. TNS Media Intelligence


TOP 25
LOCAL BROADCAST TV CATEGORIES*
Jan-Sept 2008
 
($000)
 RANKProduct ClassificationJAN-SEPT
2008		JAN-SEPT
2007		%
Change
 1Automotive2,170,817.9 2,582,325.0 -15.9 
 2Communications/Telecommunications1,058,176.2 1,022,630.7 3.5 
 3Restaurants967,945.5 978,698.3 -1.1 
 4Car & Truck Dealers638,821.8 723,897.8 -11.8 
 5Furniture Stores495,934.4 547,065.9 -9.3 
 6Insurance436,357.9 411,805.8 6.0 
 7Financial402,820.5 389,841.6 3.3 
 8Travel, Hotels & Resorts369,103.0 356,049.2 3.7 
 9Government and Organizations**355,532.7 263,894.7 34.7 
 10Schools, Colleges & Camps352,281.8 344,335.1 2.3 
 11Leisure Time Activities & Events318,847.2 313,198.0 1.8 
 12Legal Services308,104.8 288,436.5 6.8 
 13Food and Food Products296,570.3 274,775.0 7.9 
 14Political**290,469.4 38,764.6 649.3 
 15Motion Pictures193,737.5 239,703.7 -19.2 
 16Food Stores & Supermarkets189,173.9 183,717.7 3.0 
 17Media & Advertising132,223.7 158,268.0 -16.5 
 18Home Centers & Hardware Stores110,227.0 124,762.4 -11.7 
 19Prescription Medication and Pharmaceutical Houses104,123.0 70,367.8 48.0 
 20Toiletries & Cosmetics99,976.6 102,138.0 -2.1 
 21Clothing Stores94,499.1 100,695.3 -6.2 
 22Discount Department Stores76,025.7 92,167.3 -17.5 
 23Household Soaps, Cleaners, Polishes & Supplies75,644.4 71,476.4 5.8 
 24Beverages73,388.5 74,330.1 -1.3 
 25Medicines and Remedies (excluding Rx)69,355.8 61,850.0 12.1 
         
 *Includes both local and national spot activity in the 100+ markets measured by TNS/MI.
 **Previous to 2008, the “Government & Organizations” and “Political” categories were combined under “Government & Organizations.”
  
 Copyright 2007, 2008. TNS Media Intelligence
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