P&G brings Dunkin' Donuts coffee to retail shelves

Procter & Gamble announced Dunkin' Donuts coffee will be available to consumers in select retail outlets nationwide by mid-August and broadly in September. Through a licensing agreement, P&G will provide Dunkin' Donuts coffee to grocery stores, mass merchandisers, club stores, and drug stores throughout the U.S. Select retailers have promoted the brand in stores and in circulars to alert consumers to the fact that Dunkin' Donuts coffee is "coming soon."

Dunkin' Donuts coffee will be available in a variety of coffee flavors and roasts. Ground varieties will include Original Blend, French Vanilla, Dunkin' Decaf, Hazelnut and Cinnamon Spice. Original Blend will also be available in a whole bean variety. Dunkin' Donuts coffee will be available in a 12 oz. package for a suggested retail price of 7.99 and a 40 oz. package for a suggested price of 15.99.

P&G will support with network TV, national consumer print and local radio, the dunkinathome.com website and a PR program that amplifies the "America Runs on Dunkin'" theme. P&G Coffee will be responsible for manufacturing, distributing, and marketing Dunkin' Donuts packaged coffee. This is the latest addition to the P&G coffee portfolio, joining Folgers Gourmet Selections and Millstone.

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