truTV unveils Super Bowl ad with Troy Polamalu (video)

truTV has revealed its first-ever Super Bowl ad, giving viewers an early glimpse at how the network will bring NFL fans what they’ve always wanted – six more weeks of football.  The Groundhog Day-themed spot – available at http://inr.mediaseed.tv/truTV_37290 – features Troy Polamalu of the Steelers.  The ad promotes the new truTV series NFL Full Contact, which premieres the day after the Super Bowl: Monday, Feb. 8, at 10 p.m. (ET/PT).
 
“A Super Bowl ad puts truTV in front of the biggest television audience of the year,” said Marc Juris, EVP/GM of truTV/In Session.  “It’s a great way to attract new fans to the network and introduce them to NFL Full Contact, a show that will give viewers unique access to the real people behind six of the NFL’s largest events.”
 
In the ad, Troy plays the role of “Punxsutawney Polamalu.” After he sees his shadow, a proclamation of six more weeks of football is declared with truTV’s upcoming series NFL Full Contact.  “There are a lot of NFL stars, but only Troy was a perfect fit for this spot,” Juris said.  “You’ll see why when you watch the ad.”
 
Produced by NFL Films, NFL Full Contact provides a behind-the-scenes look at what it takes to stage many of the spectacles that go into an exciting NFL season.
 
truTV’s Super Bowl ad was created by Grey and is scheduled to air in the second quarter of Sunday’s big game, near the two-minute warning. “It’s one of those commercials you have to see to believe,” said Tor Myhren, chief creative officer of Grey New York. “I could try to explain it, but you’d probably just think I was crazy.”