CitationAir, Imus, form marketing partnership

CitationAir by Cessna, a leader in private jet transportation solutions, announced that it has signed on as the exclusive private aviation sponsor of the “Imus in the Morning” nationally-syndicated talk show.

Beginning in February, CitationAir’s marketing message will be broadcast to the more than 1.3 million weekly listeners who tune in to “Imus in the Morning,” and will include a mix of live endorsements, spots, and short-segment sponsorships. Several of the spots will be voiced by Johnny Donovan, the veteran 77 WABC announcer. 

“With our exclusive ‘Yellow Tie’ service, superior customer value proposition and innovative products—such as our newly reinvented Jet Card—CitationAir is focused on fashioning solutions to our customers’ specific travel needs,” said Steve O’Neill, CEO of CitationAir. “We are thrilled to partner with Don Imus, who is unmatched in his ability to connect with audiences, and introduce CitationAir to his loyal listeners.”

CitationAir’s sponsorship underscores the company’s ongoing commitment to expanding its customer base through new partnerships and branding opportunities that reflect the changing needs of private aviation customers.  Through parent company Cessna Aircraft Company, CitationAir offers a full complement of products from Jet Cards and Jet Shares, to Jet Management and Corporate Solutions.