Chrysler to streamline

Eliminate up to 1,000 dealerships - Cerberus Capital Management continues its reorganization: Chrysler is considering wide-ranging branding changes that would streamline its product offerings and eliminate as many as 1,000 dealers, The Wall Street Journal reported.  A plan currently under discussion calls for Chrysler dealers to sell all of the automaker's passenger cars under the Chrysler name. Dodge dealers would sell only pickups and commercial trucks; Jeep dealers would sell only Jeeps and SUVs. The plan would allow underperforming dealerships carrying excess inventory and using incentives that cut into profitability. Cerberus bought an 80.1% stake in Chrysler from Daimler AG in August.

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