Jennie-O Turkey partners with "The Biggest Loser"

Jennie-O Turkey Store is partnering with NBC's "The Biggest Loser" for the second year as the show's exclusive protein brand, offering healthy meal options for the 18 competitors in the popular weight loss series. Jennie-O Turkey Store Extra Lean Ground Turkey will be among the products featured throughout the season.

Additional support for the show's partnership will include an on-pack ad of Jennie-O Turkey Store's participation in this season's "The Biggest Loser" on 6 million packages of Lean and Extra Lean Ground Turkey. Links to the "The Biggest Loser" website will stem from a new microsite housed on the Jennie-O Turkey Store brand website, www.jennie-o.com.

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