Google scores programming deal worth 10 million
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Finance company Media Rights Capital said it is teaming with Seth MacFarlane, creator of animated hits "Family Guy" and "American Dad," and teen star Raven-Symone to create original content for distribution through Google starting next year. MacFarlane will create 50 animated shorts according to a NY Post story.
Raven-Symone, of Disney Channel's "That's So Raven," will develop a series of "how-to" segments that Dan Goodman, president of MRC's digital division, said are a teen version of Martha Stewart. The deals are part of a 10 million slate of original short-form programming MRC is developing for distribution via Google, said the story. The content will be bundled with banner ads and in-stream video ads. MRC will work with Google to deliver the videos to targeted websites throughout its AdSense content network.
Raven-Symone, of Disney Channel's "That's So Raven," will develop a series of "how-to" segments that Dan Goodman, president of MRC's digital division, said are a teen version of Martha Stewart. The deals are part of a 10 million slate of original short-form programming MRC is developing for distribution via Google, said the story. The content will be bundled with banner ads and in-stream video ads. MRC will work with Google to deliver the videos to targeted websites throughout its AdSense content network.
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