News Corp's mobile arm taps ad exec to develop partnerships

Former vice president of worldwide television promotions for 20th Century Fox Licensing and Merchandising, Amy Lorbati, has been appointed as vice president of marketing partnerships and advertising strategy for Fox Mobile Entertainment (FME), a division of Jamster. Lorbati will oversee FME's efforts in developing partnerships with top-tier advertisers and integrating advertising into Fox's mobile content. Lorbati will report to Mitch Feinman, SVP/Fox Mobile Entertainment, and be based in LA.

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