Visa launches multimedia campaign

Visa USA announced the launch of a new print and online advertising campaign, which marks the latest phase of the "Life Takes Visa" brand advertising platform. The collaborative new campaign uses print and online channels as well as specific merchant partnerships. The multimillion-dollar campaign also includes an online consumer destination that will provide consumers access to whatever "Life Takes." The effort kicks off with print in the October issues of national InStyle, Harpers Bazaar, GQ, Gourmet and more. Co-branded ads that incorporate specific merchant offers from Banana Republic, Sony and NFLShop.com will also roll out in select pubs in November and December. The campaign also features an online marketplace at lifetakesvisa.com, designed to serve as a "digital magazine" of deals and content.

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