John Eckel joins Grey's Alliance as CEO

Steve Hardwick, President of Grey New York, announced John Eckel, is joining Alliance, Grey's leading branded entertainment marketing company, as President and CEO, effective immediately. John Eckel comes to Alliance from Creative Artists Agency (CAA), Los Angeles, the world's leading talent agency, where he served as a senior commercial endorsements talent agent representing the firm's film, TV, music and sports star roster. In his new role, John Eckel will lead the Alliance team, HQ'd in New York, with an office in LA. He'll also be expanding the Alliance offering into sports marketing.

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