Sharp launches branding campaign

Sharp Imaging and Information Company of America (SIICA) announced campaign that will highlight the company's OSA technology, under the theme "Work Without Limits," and position Sharp as an innovator in the document solution industry. SIICA, a division of Sharp Electronics Corporation, markets a full product suite of industry-leading workgroup and production Multifunctional Peripherals (MFPs).
Utilizing Sharp OSA technology, businesses can maximize office productivity and efficiency. This concept will be introduced throughout the fall in 30-second versions of a commercial called "Work Without Limits." The concept is presented within the context of a typical business day, involving activities that can be streamlined through OSA technology on the Sharp MX MFP series, such as pulling up a quarterly report or finding a restaurant to take a client - all directly from the copier's LCD touch screen.

Targeted to business executives and IT departments, and information systems professionals and purchasers, the campaign begins today when the commercials will be broadcast on high profile network and cable programming, including the MLB on FOX, The History Channel's "Modern Marvels," CNN and CNBC.

An integrated campaign, "Work Without Limits" print ads will appear in news magazines, local business journals and several vertical publications in the government, law and health fields. An online component is also planned, with placements on business-oriented and vertical Web sites that will be rolled out in September.

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