KYW to pact with GPTMC

KYW Newsradio (KYW-AM) is expected to announce a new online venture soon with the Greater Philadelphia Tourism Marketing Corporation (GPTMC) that will target people planning to visit Philadelphia.  It’s expected to combine the broadcast resources of one of Philadelphia’s most successful and stations and the international marketing muscle of the organization responsible for attracting millions of visitors to the City of Brotherly Love.