The CW wraps upfront with 650 million is business
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On Friday The CW was the last broadcast network to complete its primetime upfront for the 2007-08 season. Bill Morningstar, EVP/Sales, reportedly took 650 million, 50 million more than last year, at an 8+% increase. CPM increases were around 10%. All said and done, it looks like the primetime broadcast television upfront will be 9.15 billion, up 300 million from last year.
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