TVB to focus on all-digital station business model

The all-digital television station, less than a year away as broadcasters prepare to turn off their analog signals, will be the subject of a special session at TVB’s annual marketing conference 3/27 in NYC. An all-star panel of television broadcasters will examine the question of what the station business model will look like in a fully digital world with the completion of the multiplatform revolution.  Participating will be Dave Lougee, president of Gannett’s broadcasting division, Perry Sook, chairman, Nexstar Broadcasting CEO; and John Wallace, president, NBC Local Media Division. The panel will take the stage following a presentation by Gordon Borrell, CEO of Borrell Associates, who will unveil the findings of his company's 2008 Benchmarking Report on TV Station Website Activity. Have an opinion on this article? Post your comment below.

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