Payless and Nickelodeon sign licensing deal for Blue's Clues Footwear

Payless ShoeSource and Nickelodeon have signed a multi-year licensing agreement enabling a more direct creative collaboration between Payless and Nickelodeon and resulting in a new line of Blues Clues footwear with certain styles featuring the Blue's Clues characters offered only at Payless.

The new Blue's Clues line, including styles for both boys and girls, will be available at Payless stores this November -- just in time for the holiday '08 season. Blue's Clues airs regularly on Nickelodeon and has continually been rated in the top five preschool shows since it first debuted in 1996.

The Payless children's footwear design team based in New York will design the select styles. Payless will source, market and sell the styles through Payless' more than 4,500 store chain and on payless.com. Three to five styles are expected in Payless stores at the time of the November launch with regular seasonal refreshes also expected.

Add to: del.icio.us | Digg