NBC upfront surprisingly strong

Despite having the weakest primetime performance of the past season, NBC is the first big four network to essentially wrap up its upfront. And the $1.9 billion in ad sales for the 2008-2009 is better than many observers had expected. That’s ahead of last year by about $100 million and bodes well for the other networks. Fox, with its strong delivery in the prized 18-49 demo, is believed to be getting the biggest rate increases, with ABC and CBS also said to be up from the previous upfront.

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