Futbol de Primera announces upfront

Fútbol de Primera will unveil its 2009 and 2010 Radio Programming line-up in San Diego, prior to the Mexico vs. Argentina match to be played on 6/4 at Qualcomm Stadium. Fútbol de Primera is the exclusive Spanish language radio broadcaster of the FIFA World Cup South Africa 2010, the Mexican National Team and Concacaf World Cup Qualifying matches, among other radio properties.

Andrés Cantor, Fútbol de Primera’s Chairman, will announce the company’s latest rights acquisition and will be accompanied by major soccer personalities.

Bob Pantanini, EVP/Sales, who will present Fútbol de Primera’s line-up during the Upfront said, “Our content is unsurpassed in the Hispanic Market and we want our advertisers to be excited at the many opportunities and special programs we can create for them.”

Fútbol de Primera is the official U.S. radio broadcaster of the 2010 and 2014 FIFA World Cups, and the official radio broadcaster of the Mexican National Team. In addition, Fútbol de Primera broadcasts the World Cup Qualifying Tournament, the Mexican League Game of the Week, Copa Libertadores, Copa Sudamericana and the Torneo Interliga.

FDP also produces a 24-hour Spanish-language sports channel on XM Satellite Radio called XM Deportivo (channel 147). Have an opinion on this article? Post your comment below.