- Radio & Television Business Report

Political HD ads break records in Q4

High-Definition (HD) advertising has become an important factor for political campaigns this election year, according to the Q4 2011 HD Advertising Trends Report from Extreme Reach,...

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Buy details given on Siemens "Answers" campaign

Siemens is launching the next phase of its award-winning "Answers" campaign via Ogilvy & Mather with a new emphasis on the tangible impact Siemens is...

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Nickelodeon strikes new deals with General Mills, Target, Reckitt Benckiser

The advertisers have signed on as charter sponsors for NICKMOM, the network's new multiplatform content destination targeting moms. These multi-million dollar deals will include brand...

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New Siemens effort features "Answers" (video)

Just after President Barack Obama singled out Siemens and its Charlotte, N.C., gas turbine plant as a positive example of job creation, Siemens is launching...

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Dial Global signs SparkNet for ad insertion, program delivery

SparkNet Communications and Dial Global announced that all JACK FM network programming will now be utilizing the patented Dial Global STORQ local delivery technology. STORQ...

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Colorado, Minnesota & Missouri caucus spots analyzed

Media Monitors released its study of political spots that were run in Minnesota, Colorado and Missouri leading up to its primary caucuses in each of...

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Clint Eastwood/Chrysler Super Bowl ad creates political fallout (video)

Chrysler's "Halftime in America" ad featuring Clint Eastwood has generated a high-profile debate about whether it accurately portrays the country's most economically distressed city or...

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USA Today Facebook Super Bowl Ad Meter results are out

The USA Today Facebook Super Bowl Ad Meter panel of viewers has named Doritos – Man's Best Friend as their favorite ad. The second quarter...

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MediaCom scores Subway for digital

Group M’s MediaCom has been awarded US digital media in the U.S. by Subway. The appointment makes MediaCom Subway’s AOR for all planning and buying...

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Doritos wins Brand Bowl 2012

According to the 400,000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl on NBC this year. Brand...

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Hulu names top ads from Super Bowl XLVI

Hulu says Honda’s “Matthew’s Day Off” and Volkswagen’s “The Bark Side” and “The Dog Strikes Back” Walk Away Champions on Hulu AdZone 2012. Just a few hours after the Giants were...

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Honolulu Rapid Transit uses radio for project promotion

The Honolulu Area Rapid Transit Authority (HART), the entity that oversees the construction and management of the city's proposed $5.3 billion elevated steel on steel...

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Spot data for Nevada Republican Caucuses

Media Monitors released its study of radio spots that were run in Las Vegas leading up to Saturday’s Republican Caucuses in Nevada. Data was captured...

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The Tacher Company signs two in St. Louis

Independent rep firm The Tacher Company announced an exclusive national rep deal with 590 The Fan and Team 1380 AM in St. Louis. KFNS AM...

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Microsoft attack ad draws quick response from Google

Shortly after Microsoft launched a campaign slamming Google's privacy changes as invasive, the search giant hit back, calling Microsoft's charges inaccurate and claiming that it,...

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Toyota brings "The Camry Effect" to Super Bowl (video)

Toyota is taking "The Camry Effect" to the Super Bowl this weekend and adding sweepstakes activated by a smartphone app to an ad that will...

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2012 upfront previewed: 8% CPM increases

Pivotal Research Group analyst Brian Weiser expects some 8% CPM increases for network TV 2012-13 primetime advertising negotiated during this year’s Upfront: “We believe this is materially...

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Agencies: Spot TV was top ad medium of choice in Q4

The top medium of choice for clients in Q4 2011 was spot TV (broadcast and cable), reported by 51% of agencies, according to a survey...

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Randall Terry: Run my ads or else

Right to life advocate Randall Terry, who is running for President, responded to two stories RBR-TVBR ran this week (Allred and Skall), with a copy of a letter sent to TV station he bought ad time on that are airing the Super Bowl. The commercials depict...

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Bill Ludwig is Chief Judge for 2012 Radio Mercurys

Chairman and CEO of Campbell Ewald, Bill Ludwig, will serve as 2012 Chief Judge for the 21st annual Radio Mercury Awards competition. Entries are now...

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