Vivvo CMS 4.0 http://www.rbr.com/ ©2007 Spoonlabs d.o.o. http://www.rbr.com/files.php?file=rss_logo1_757997737.jpg http://www.rbr.com/ http://www.rbr.com/media-news/advertising/wrigley_names_tribal_ddb_worldwide_digital_aor.html ADVERTISING Thu, 04 Sep 2008 10:08:00 -0500 The Wm. Wrigley Jr. Co. has selected Tribal DDB Worldwide to be the digital agency accountable for driving interactive strategies and initiatives for all of http://www.rbr.com/media-news/advertising/pioneer_launches_kuro_brand_campaign.html ADVERTISING Thu, 04 Sep 2008 10:07:00 -0500 Pioneer Electronics unveiled a new brand campaign tied to the launch of its second generation “KURO” televisions. The campaign is based on the idea that http://www.rbr.com/media-news/advertising/zenith_media_named_media_aor_for_ubisoft.html ADVERTISING Thu, 04 Sep 2008 10:06:00 -0500 Zenith Media has been named the strategic media planning and national buying agency of record for Ubisoft. Ubisoft recently completed a media agency review.  “Ubisoft http://www.rbr.com/media-news/advertising/sean_finnegan_joins_smg.html ADVERTISING Thu, 04 Sep 2008 05:05:00 -0500 Laura Desmond, chief executive officer of Starcom MediaVest Group (SMG), announced the appointment of Sean Finnegan to the role of President and Chief Digital Officer http://www.rbr.com/media-news/advertising/efoodsafety_launches_radio_effort_for_cinnechol.html ADVERTISING Thu, 04 Sep 2008 05:04:00 -0500 eFoodSafety.com, a researcher, developer, and marketer of whole foods and nutraceutical products, announced that its half-hour radio show campaign for its all-natural product Cinnechol had http://www.rbr.com/media-news/advertising/rich_russo_hd_digital_radio_alliance.html ADVERTISING Thu, 04 Sep 2008 00:36:00 -0500 Rich Russo, JL Media’s SVP/Director of Broadcast Services, writes to RBR with comments on yesterday’s announcement from the HD Digital Radio Alliance’s 3-year anniversary http://www.rbr.com/media-news/advertising/coors_light_details_new_nfl_effort.html ADVERTISING Wed, 03 Sep 2008 10:08:00 -0500 Coors Light, official beer sponsor of the NFL, is creating unique season-long experiences that will excite fans, retailers and distributors across the country, highlighted by http://www.rbr.com/media-news/advertising/jets_tap_fly_communications_for_new_stadium.html ADVERTISING Wed, 03 Sep 2008 10:07:00 -0500 The NY Jets have tapped Manhattan agency Fly Communications to develop the messaging, direct mail, collateral, and interactive micro-website to showcase the new stadium, which http://www.rbr.com/media-news/advertising/nationwide_launches_sweepstakes_aimed_at_nascar_fans.html ADVERTISING Wed, 03 Sep 2008 10:06:00 -0500 Nationwide Insurance announced the launch of the Switch and Save up to $500 Sweepstakes, a national promotion involving two-time NASCAR Nationwide Series champion Kevin Harvick, http://www.rbr.com/media-news/advertising/freedomworks_oregon_s_campaign_for_affordable_and_reliable_energ.html ADVERTISING Wed, 03 Sep 2008 10:03:00 -0500 FreedomWorks Oregon’s Campaign for Affordable and Reliable Energy (CARE) launched a series of radio ads promoting the development of clean, affordable, and reliable sources of http://www.rbr.com/media-news/advertising/radio_one_to_post_in_houston.html ADVERTISING Tue, 02 Sep 2008 05:32:00 -0500 As part of its recently-announced “Accountability One” initiative, Radio One announced that it has created a new scheduling and ratings verification system for its Houston http://www.rbr.com/media-news/advertising/cbs_buys_heavy_in_people_magazine.html ADVERTISING Tue, 02 Sep 2008 09:46:00 -0500 CBS and People jointly announced CBS’s fall programming ads will be featured exclusively in the Sept. 22, 2008 issue with 20 ads (consecutive right hand http://www.rbr.com/media-news/advertising/stolichnaya_to_ogilvy_new_york.html ADVERTISING Tue, 02 Sep 2008 18:43:00 -0500 The SPI Group, owners of the Stolichnaya Vodka Trademark, announced that it has awarded its global integrated marketing and branding account to Ogilvy New York. http://www.rbr.com/media-news/advertising/carat_lowers_ad_forecasts.html ADVERTISING Wed, 27 Aug 2008 14:34:00 -0500 Ad buying giant Carat has revised downward its worldwide advertising expenditure forecasts. 2008 ad growth is now projected to be 4.9%, down from the previous projection of 6%. US growth is http://www.rbr.com/media-news/advertising/mass_media_for_massmututal.html ADVERTISING Fri, 29 Aug 2008 11:34:00 -0500 Massachusetts Mutual Life Insurance is going after an elite audience in a mixed media buy designed to promote its financial services. The campaign is called http://www.rbr.com/media-news/advertising/wfan_partners_with_mcdonald_s_for_football_feature.html ADVERTISING Fri, 29 Aug 2008 11:34:00 -0500 Why settle for commercial spots when you can own an entire feature with mass-appeal to a station’s most loyal fans? McDonald’s figures to benefit from http://www.rbr.com/media-news/advertising/nbc_picking_and_choosing_pickens_ads.html ADVERTISING Fri, 29 Aug 2008 11:32:00 -0500 T. 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