ADVERTISING
“The Arby’s Rescue Brigade” challenges fight against ordinary fast food
Arby’s Restaurant Group announced the introduction of a new campaign that challenges consumers to join the fight against ho-hum, every day fast food. The campaign, ...
More Google takes AdWords to the TV for all users
Google said last week it’s opening up Google TV Ads to all US-based AdWords advertisers. The company made its TV ad system available to a ...ION Television presents new branding, lineup at upfront
ION Television solidified its evolution into a popular, general entertainment network aimed at the 25-54 demo at its annual Upfront presentation Thursday. The event highlighted ...Radio-Mercury Awards finalists named
Burger King, Colonial Williamsburg, Coke Zero, Geico and Coors ads are among the finalists for The 2008 Radio-Mercury Awards, 5/21 in LA. The 2008 finalists ...Dan Mason introduces CBS Radio Digital Network to NYC buyers today
CBS Radio CEO Dan Mason has been traveling the country to introduce agencies and buyers to the CBS Radio Digital Network. The initiative will integrate ...Euro RSCG Worldwide wins Jaguar Digital biz
Jaguar has awarded its global digital business to Euro RSCG Worldwide. Euro RSCG Worldwide will manage the global account from its flagship New York office, ...NBC, Teleflora pact for Mother’s Day
NBC and Teleflora revealed the 15 semi-finalists in the nationwide search for “America’s Favorite Mom.” The inspirational stories of the three top moms in each ...SpongeTech gets big increase in website orders after WFAN run
SpongeTech Delivery Systems has received a positive response in the form of "hits" and retail orders from the "spot" advertising airing on WFAN-AM New York ...CCKA adds five
Clear Channel Katz Advantage (CCKA) announced the addition of five new executives. This latest group of new hires will add to the marketing staffs in ...GroupM Entertainment, Ogilvy partner for brand-funded entertainment
GroupM Entertainment and Ogilvy North America announced the formation of a new collaborative venture to create and distribute brand-funded entertainment content on behalf of shared ...AAAAs and Howard University partner to increase inclusion in advertising
Nancy Hill, CEO of the American Association of Advertising Agencies, announced a new partnership with Howard University's John H. Johnson School of Communications to establish ...PTC has its eyes on the Pfizer
Payless and Nickelodeon sign licensing deal for Blue's Clues Footwear
Payless ShoeSource and Nickelodeon have signed a multi-year licensing agreement enabling a more direct creative collaboration between Payless and Nickelodeon and resulting in a new ...JMA to handle ad sales for Sharpton, Warren Ballentine
Jones MediaAmerica will be handling ad sales for The Reverend Al Sharpton Show and The Warren Ballentine Show via SupeRadio Networks, effective immediately.“We are very ...KRG forms Katz 360 Sales
Katz Radio Group (KRG) had formed a new division that will focus on expanding the company’s digital efforts by offering national advertisers the ability to ...
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- Radio’s Mojo
- Jerry Lee puts his money where his Cume is
- Schools named for NABEF scholarships
- On radio groups possibly pulling back on licensing for AM HD
- Upping HD Radio signal strengths
Dave Garland
on
02 July, 2008 08:00:25
Mischief...you bet!
There will be someone or some entity that will see this as a possible revenue generating source. They will front buyers to file ...
Pocket Radio
on
27 June, 2008 09:43:35
"HD Radio spinners claim a breakthrough year: Pulling a fast one"
"According to a press release from the Alliance 330,000 HD receivers were sold last year. ...
Frenchy McGruder
on
25 June, 2008 11:44:00
AM HD radio is DOA. It will eventually be written in broadcast history books as perhaps the most overrated, unneeded and underperfoming "advancement" in the ...
Pocket Radio
on
25 June, 2008 09:21:48
"Germany flicks off-switch on DAB"
"Part of the problem is that analogue FM never went away and most people didn't seem to care for the clear ...
Pocket Radio
on
25 June, 2008 09:11:05
"Editorial: More Than Half Full"
"AM-HD continues to fight uphill. Several manufacturers showed impressive new transmitter models designed to optimize and maintain HD performance. Yet the ...