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						<title>Telemundo, Ford partner for “Amores de Luna”</title>
						<link>http://www.rbr.com/media-news/advertising/telemundo_ford_amores_de_luna.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 30 Jun 2008 12:38:00 -0500</pubDate>
						<description>Telemundo Communications Group is teaming up Ford to launch &amp;ldquo;Amores de Luna,&amp;rdquo; a branded TV, online and mobile advertising campaign in the form of a </description>
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						<title>Pizza Hut debuts sew Spanish language ad</title>
						<link>http://www.rbr.com/media-news/advertising/pizza_hut_cooking_show.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 30 Jun 2008 04:38:00 -0500</pubDate>
						<description>Pizza Hut will begin a new Spanish language advertising campaign for Tuscani Pastas featuring real people captured on hidden camera who are surprised by the </description>
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						<title>“WaMu LIVE!” effort using radio</title>
						<link>http://www.rbr.com/media-news/advertising/wamu_live_radio.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 30 Jun 2008 08:36:00 -0500</pubDate>
						<description>WaMu has expanded the benefits of its popular WaMu LIVE! entertainment platform to offer customers exclusive content from popular music artists, enhanced ticket access and </description>
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						<title>Florida needs funds</title>
						<link>http://www.rbr.com/media-news/advertising/florida_needs_funds.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 30 Jun 2008 00:26:00 -0500</pubDate>
						<description>And they think the media may be a good place to find them. The overarching goal is to keep the education system comfortably afloat while providing property tax relief </description>
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						<title>SpongeTech signs with CBS Radio Sports</title>
						<link>http://www.rbr.com/media-news/advertising/spongetech_cbs_radio_sports.html</link>
						<category>ADVERTISING</category>
						<pubDate>Sat, 28 Jun 2008 05:41:00 -0500</pubDate>
						<description>SpongeTech Delivery Systems signed a seasonal sports contract for radio ad time which began 6/27 at 2:00 pm and ends October of 2008 for broadcasts </description>
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						<title>NBC Universal hypes Olympics and “The Mummy” in multi-network takeover</title>
						<link>http://www.rbr.com/media-news/advertising/nbc_universal_olympics_the_mummy.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 27 Jun 2008 02:58:00 -0500</pubDate>
						<description>NBC Universal has assembled all of its family units to promote two major August events in China -- the upcoming 2008 Beijing Olympic Games and </description>
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						<title>HD Digital Radio Alliance expands marketing campaign</title>
						<link>http://www.rbr.com/media-news/advertising/hd_digital_radio_alliance_itunes.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 27 Jun 2008 02:55:00 -0500</pubDate>
						<description>The HD Digital Radio Alliance announced an expanded marketing campaign aimed at converting awareness into buying action. Starting today, the Alliance adds an innovative mobile </description>
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						<title>Chevy taking sole sponsorship of local newscast in July</title>
						<link>http://www.rbr.com/media-news/advertising/wrtv_newscast_chevrolet.html</link>
						<category>ADVERTISING</category>
						<pubDate>Thu, 26 Jun 2008 07:42:00 -0500</pubDate>
						<description>McGraw-Hill&amp;rsquo;s WRTV-TV (ABC) Indianapolis, the station that began Indiana&amp;rsquo;s only 7PM newscast last year will present that newscast for a week in July with a </description>
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						<title>CC Outdoor refuses Harry Shearer ad</title>
						<link>http://www.rbr.com/media-news/advertising/8343.html</link>
						<category>ADVERTISING</category>
						<pubDate>Thu, 26 Jun 2008 11:43:00 -0500</pubDate>
						<description>As the presidential election heats up, everyone will be more sensitive to all kinds of political statements. That's likely the underlying reason Clear Channel declined </description>
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						<title>AutoZone taps Sponge to handle advertising</title>
						<link>http://www.rbr.com/media-news/advertising/autozone_sponge.html</link>
						<category>ADVERTISING</category>
						<pubDate>Thu, 26 Jun 2008 11:41:00 -0500</pubDate>
						<description>The Memphis Business Journal reports AutoZone has named Sponge, a Chicago-based advertising agency, its first ever agency of record. The assignment will include television, radio </description>
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						<title>Traditional media more effective than digital</title>
						<link>http://www.rbr.com/media-news/advertising/8312.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 25 Jun 2008 04:05:00 -0500</pubDate>
						<description>Traditional media are more likely to make a positive impression and stimulate word-of-mouth advertising than digital media, according to When Advertising Works, a new study from Yankelovich</description>
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						<title>GAP Broadcasting signs with Ando Media</title>
						<link>http://www.rbr.com/media-news/advertising/ando_media_gap_broadcasting.html</link>
						<category>ADVERTISING</category>
						<pubDate>Thu, 26 Jun 2008 11:40:00 -0500</pubDate>
						<description>Ando Media&amp;nbsp; and GAP Broadcasting and GAP Broadcasting announced GAP will use Ando Media's services including; Webcast Metrics audience measurement and Ad Injector ad insertion </description>
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						<title>USRN debuts in RADAR with four Top 10 rankers</title>
						<link>http://www.rbr.com/media-news/advertising/united_stations_radar.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 25 Jun 2008 12:02:00 -0500</pubDate>
						<description>United Stations Radio Networks announced it achieved Top 10 rankings in at least four key target demographics for advertisers when it appeared for the first </description>
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						<title>RAB’s Haley makes a new case for radio at NYSBA</title>
						<link>http://www.rbr.com/media-news/advertising/haley_nysba.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 25 Jun 2008 08:01:00 -0500</pubDate>
						<description>Speaking to more than 150 of New York's most influential and powerful radio decision makers this week at the NYS Broadcasters (NYSBA) 47th annual executive </description>
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						<title>Alcohol ads seen by youth on TV on the rise</title>
						<link>http://www.rbr.com/media-news/advertising/camy_alcohol_ads.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 25 Jun 2008 08:03:00 -0500</pubDate>
						<description>A comprehensive review of television advertising practices by alcohol companies from 2001-2007 finds an increase in youth exposure to alcohol advertising and relatively few industry- </description>
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						<title>Arbitron releases RADAR 97 Network Ratings</title>
						<link>http://www.rbr.com/media-news/advertising/radar_97.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 24 Jun 2008 00:20:00 -0500</pubDate>
						<description>Arbitron released its June 2008 RADAR radio network audience reports (RADAR 97), covering the period April 5, 2007 to April 2, 2008, which includes PPM </description>
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						<title>Zenith Media named media AOR for LongHorn Steakhouse, Capital Grille</title>
						<link>http://www.rbr.com/media-news/advertising/zenith_media_longhorn_steakhouse_capital_grille.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 24 Jun 2008 12:24:00 -0500</pubDate>
						<description>Zenith Media has been named the planning and buying AOR for LongHorn Steakhouse and The Capital Grille, both part of Darden Restaurants. LongHorn and The </description>
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						<title>Campaign launches to “Change the Conversation” about high fructose corn syrup</title>
						<link>http://www.rbr.com/media-news/advertising/8259.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 23 Jun 2008 07:21:00 -0500</pubDate>
						<description>The Corn Refiners Association (CRA) is launching a multi-media advertising and PR campaign to change the conversation about high fructose corn syrup, which has been </description>
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						<title>Nexxus signs for Bravo’s “Shear Genius”</title>
						<link>http://www.rbr.com/media-news/advertising/bravo_nexxus_shear_genius.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 23 Jun 2008 11:19:00 -0500</pubDate>
						<description>Bravo has inked a deal with Nexxus Salon Hair Care to be the sole integrated sponsor of the upcoming season of &amp;quot;Shear Genius.&amp;quot; The fully </description>
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						<title>B of A debuts U.S. Olympic Team campaign</title>
						<link>http://www.rbr.com/media-news/advertising/bank_of_america_bbdo_olympics.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 23 Jun 2008 11:17:00 -0500</pubDate>
						<description>Bank of America, the Official Bank Sponsor of the 2008 U.S. Olympic Team, announced the debut of its U.S. Olympic-themed advertising campaign. The multimedia effort </description>
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						<title>Agencies comment on Triton/Dial Global buying Jones</title>
						<link>http://www.rbr.com/media-news/advertising/swed_stone_russo_triton_jones.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 20 Jun 2008 13:01:00 -0500</pubDate>
						<description>Triton Media Group&amp;rsquo;s Triton Radio Networks has now bought long-time competitor Jones Media Group and its Jones Media America, Jones Radio Networks and JonesTM from </description>
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						<title>Entering the online market</title>
						<link>http://www.rbr.com/media-news/advertising/8231.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 20 Jun 2008 07:26:00 -0500</pubDate>
						<description>Invision Inc., a leading provider of ad sales solutions managing the annual sale of over $10 billion in TV inventory for broadcast networks, cable networks, </description>
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						<title>Study measures attack ad effectiveness</title>
						<link>http://www.rbr.com/media-news/advertising/8230.html</link>
						<category>ADVERTISING</category>
						<pubDate>Thu, 19 Jun 2008 23:20:00 -0500</pubDate>
						<description>Thinkscan.com announced the results of a study on political attack ads it recently conducted for CNN. The study, which included 108 panelists, provides concrete evidence </description>
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						<title>Microsoft acquires Navic</title>
						<link>http://www.rbr.com/media-news/advertising/microsoft_navic.html</link>
						<category>ADVERTISING</category>
						<pubDate>Thu, 19 Jun 2008 11:36:00 -0500</pubDate>
						<description>Microsoft announced Wednesday they have bought the TV ad inventory management company Navic Networks. Navic specializes in providing tools to manage inventory for interactive TV </description>
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						<title>Advice on making strong radio ads</title>
						<link>http://www.rbr.com/media-news/advertising/dan_hill_sensory_logic.html</link>
						<category>ADVERTISING</category>
						<pubDate>Thu, 19 Jun 2008 07:35:00 -0500</pubDate>
						<description>Dan Hill's firm Sensory Logic, which for a decade has measured the emotional impact of marketing communications, recently completed a study of 10 radio ads </description>
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