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SpongeTech gets big increase in website orders after WFAN run

SpongeTech Delivery Systems has received a positive response in the form of "hits" and retail orders from the "spot" advertising airing on WFAN-AM New York ...

CCKA adds five

Clear Channel Katz Advantage (CCKA) announced the addition of five new executives. This latest group of new hires will add to the marketing staffs in ...

GroupM Entertainment, Ogilvy partner for brand-funded entertainment

GroupM Entertainment and Ogilvy North America announced the formation of a new collaborative venture to create and distribute brand-funded entertainment content on behalf of shared ...

AAAAs and Howard University partner to increase inclusion in advertising

Nancy Hill, CEO of the American Association of Advertising Agencies, announced a new partnership with Howard University's John H. Johnson School of Communications to establish ...

Using a shareholder meeting as a forum to advance various causes and policies is an increasingly popular watchdog tactic, when available, and Parents Television Council ...

Payless and Nickelodeon sign licensing deal for Blue's Clues Footwear

Payless ShoeSource and Nickelodeon have signed a multi-year licensing agreement enabling a more direct creative collaboration between Payless and Nickelodeon and resulting in a new ...

JMA to handle ad sales for Sharpton, Warren Ballentine

Jones MediaAmerica will be handling ad sales for The Reverend Al Sharpton Show and The Warren Ballentine Show via SupeRadio Networks, effective immediately.“We are very ...

KRG forms Katz 360 Sales

Katz Radio Group (KRG) had formed a new division that will focus on expanding the company’s digital efforts by offering national advertisers the ability to ...

CBS Radio commits to posting

Not long ago RAB President Jeff Haley said in Atlanta at the yearly conference that radio must commit to posting—a comparison of what advertising was ...

OMD wins Intel account

OMD has won planning and buying on Intel's 300 million dollar global account following a review, reports AdAge. OMD beat incumbent, Universal McCann and Starcom. ...

Consumers select next Heinz Ketchup commercials

For Matt Cozza of Chicago, art imitates life. A personal experience he had one day while waiting for a bottle of Heinz Ketchup served as ...

SBS hosts upfront for Mega TV

Spanish Broadcasting System hosted its first network Upfront presentation for MEGA TV last week. At the event, which was held in New York City, execs ...

Carat Names Ian Beavis EVP/Executive Client Director

Carat announced Ian Beavis has joined the agency in a new senior role as Executive Vice President, Executive Client Director. His marketing experience contributes to ...

Liberty Mutual founding sponsor of PRI’s “The Takeaway”

Public Radio International announced Liberty Mutual is the exclusive, founding sponsor of "The Takeaway," a new morning drive program debuting today designed to expand and ...

Motel 6 won't air spots on Savage

The Hate Hurts America Community and Interfaith Coalition (HHA) announced that Motel 6, part of the Accor North America chain of hotels, has stopped advertising ...