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						<title>ABC unveils 2008-09 primetime sked</title>
						<link>http://www.rbr.com/media-news/advertising/7493.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 13 May 2008 12:07:00 -0500</pubDate>
						<description>Stephen McPherson, president, ABC Entertainment, yesterday outlined ABC&amp;rsquo;s plans for next season and unveiled the network&amp;rsquo;s 2008-09 fall schedule at the company&amp;rsquo;s upfront presentation at </description>
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						<title>Canon launches print campaign supporting camcorders</title>
						<link>http://www.rbr.com/media-news/advertising/7487.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 13 May 2008 12:00:00 -0500</pubDate>
						<description>Canon U.S.A. announced the launch of a new, integrated campaign for its camcorder product line up. A two-pronged effort with creative supporting Canon&amp;rsquo;s new VIXIA </description>
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						<title>CC Radio launches Totalradius.com for multiplatform options</title>
						<link>http://www.rbr.com/media-news/advertising/7485.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 13 May 2008 11:58:00 -0500</pubDate>
						<description>With distribution channels that now include on-air, online, on-demand, mobile text and digital broadcasts, and ads that vary from blinks, sponsorships, takeovers, to pre-roll online </description>
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						<title>It’s upfront week!</title>
						<link>http://www.rbr.com/media-news/advertising/7469.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 12 May 2008 04:42:00 -0500</pubDate>
						<description>Yesterday NBC&amp;rsquo;s &amp;ldquo;Experience&amp;rdquo; upfront was held in NYC with a few announcements that haven&amp;rsquo;t already been made by NBCU&amp;rsquo;s mini upfront last month. NBC's usual&amp;nbsp;Radio </description>
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						<title>D&amp;R Radio signs Mt. Wilson FM Broadcasters</title>
						<link>http://www.rbr.com/media-news/advertising/d_r_radio_mt_wilson.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 12 May 2008 12:41:00 -0500</pubDate>
						<description>Interep&amp;rsquo;s D&amp;amp;R Radio will provide national ad sales representation to Los Angeles radio stations KKGO-FM/KGIL-AM. The stations are owned by Mt. Wilson FM Broadcasters.&amp;ldquo;We are </description>
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						<title>Lou Dobbs Show on 50 affiliates in 50 days</title>
						<link>http://www.rbr.com/media-news/advertising/7445.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 09 May 2008 13:05:00 -0500</pubDate>
						<description>The announcement was made United Stations Radio Networks NYC&amp;nbsp; headquarters by Nick Verbitsky, USRN&amp;rsquo;s Chairman and CEO.The Lou Dobbs Show is a 3-hour daily shaow </description>
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						<title>MTV Networks holds upfront</title>
						<link>http://www.rbr.com/media-news/advertising/7447.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 09 May 2008 01:07:00 -0500</pubDate>
						<description>At its 2008 upfront presentation, held this afternoon at Nokia Theater Times Square in NYC, MTV Networks united its leadership, talent and marketing partners to </description>
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						<title>CBS Radio works with StudioNow for video applications</title>
						<link>http://www.rbr.com/media-news/advertising/7446.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 09 May 2008 13:07:00 -0500</pubDate>
						<description>CBS Radio has been in beta test with the company for the last couple of weeks and will roll out live to stations beginning this </description>
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						<title>NABEF, BEA announce PSA contest for college students</title>
						<link>http://www.rbr.com/media-news/advertising/7412.html</link>
						<category>ADVERTISING</category>
						<pubDate>Thu, 08 May 2008 13:25:00 -0500</pubDate>
						<description>The National Association of Broadcasters Education Foundation (NABEF) and the Broadcast Education Association (BEA) are now accepting entries for a PSA competition for college students </description>
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						<title>Univision Radio signs multiple sponsors for concert event</title>
						<link>http://www.rbr.com/media-news/advertising/7411.html</link>
						<category>ADVERTISING</category>
						<pubDate>Thu, 08 May 2008 13:24:00 -0500</pubDate>
						<description>Univision Radio is offering listeners from across the nation the opportunity to experience a private and intimate concert by international superstar Marc Anthony. Lucky winners </description>
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						<title>Radiocreativeland launches Mercury Awards challenge</title>
						<link>http://www.rbr.com/media-news/advertising/radiocreativeland.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 07 May 2008 12:13:00 -0500</pubDate>
						<description>Over 1,000 bucks is up for grabs as Radiocreativeland.com announces its first-ever Radio Mercury Awards Challenge.&amp;nbsp; Radiocreativeland.com visitors who pick the grand prize winner are </description>
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						<title>Survey results on consumer media habits</title>
						<link>http://www.rbr.com/media-news/advertising/tvb_consumer_media_habits.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 07 May 2008 00:13:00 -0500</pubDate>
						<description>Television continues to dominate the media usage habits of Americans, topping the Internet, magazines, newspapers, and radio on a number of important measures, according to new results of a Nielsen MR survey commissioned by TVB.</description>
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						<title>NBC Super Bowl Ads to cost 3 million</title>
						<link>http://www.rbr.com/media-news/advertising/7359.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 06 May 2008 13:10:00 -0500</pubDate>
						<description>WSJ reports NBC is telling advertisers it will cost them 3 million for a 30 second ad in The Super Bowl: &amp;ldquo;While individual slots have </description>
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						<title>LaDainian Tomlinson focus of Campbell’s Chunky Soup campaign</title>
						<link>http://www.rbr.com/media-news/advertising/ladainian_tomlinson_campbell.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 06 May 2008 13:08:00 -0500</pubDate>
						<description>San Diego Chargers&amp;rsquo; running back, LaDainian Tomlinson, is known as one of the NFL&amp;rsquo;s hardest workers and a dominant force among offensive players on the </description>
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						<title>Ludwig Enterprises launching new ad-supported network radio service</title>
						<link>http://www.rbr.com/media-news/advertising/ludwig_enterprises_greenish.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 06 May 2008 09:02:00 -0500</pubDate>
						<description>Looks like HD Radio and satellite may be getting some new competition soon. Ludwig Enterprises, a Nevada-based technology company with regional offices in Miami has </description>
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						<title>Univision, Vidal Partnership pact for Soccer reality strip</title>
						<link>http://www.rbr.com/media-news/advertising/univision_vidal_partnership_el_juego_supremo.html</link>
						<category>ADVERTISING</category>
						<pubDate>Tue, 06 May 2008 09:09:00 -0500</pubDate>
						<description>Univision and The Vidal Partnership announced a new soccer entertainment property, &amp;ldquo;El Juego Supremo&amp;rdquo; (The Ultimate Match). A high octane reality soccer competition series, &amp;ldquo;El </description>
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						<title>24 Hour Fitness gets personal in new branding</title>
						<link>http://www.rbr.com/media-news/advertising/24_hour_fitness_fox_house.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 05 May 2008 12:33:00 -0500</pubDate>
						<description>24 Hour Fitness, the largest national fitness club chain, launched a new campaign starring actual club members who have overcome personal challenges through fitness. The </description>
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						<title>Kathy Kline to lead Consumer Context Planning at Starcom</title>
						<link>http://www.rbr.com/media-news/advertising/kathy_kline_starcom.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 05 May 2008 12:32:00 -0500</pubDate>
						<description>Starcom USA has appointed senior vice president Kathy Kline to the head of its consumer content planning (CCP) practice, meaning she will guide the media </description>
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						<title>Agencies on posting: What needs to be done to make it work?</title>
						<link>http://www.rbr.com/media-news/advertising/7242.html</link>
						<category>ADVERTISING</category>
						<pubDate>Wed, 30 Apr 2008 15:00:00 -0500</pubDate>
						<description>With all the news lately about the RAB reiterating posting will happen in radio and CBS Radio President of Sales Michael Weiss announcing his stations </description>
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						<title>Slurpee, Guitar Hero use radio in promotion</title>
						<link>http://www.rbr.com/media-news/advertising/7-eleven_slurpee_guitar_hero.html</link>
						<category>ADVERTISING</category>
						<pubDate>Mon, 05 May 2008 08:30:00 -0500</pubDate>
						<description>To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven has partnered with Coca-Cola, Activision, and Microsoft in a marketing and PR </description>
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						<title>“The Arby’s Rescue Brigade” challenges fight against ordinary fast food</title>
						<link>http://www.rbr.com/media-news/advertising/arby_s_rescue_brigade.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 02 May 2008 12:58:00 -0500</pubDate>
						<description>Arby&amp;rsquo;s Restaurant Group announced the introduction of a new campaign that challenges consumers to join the fight against ho-hum, every day fast food. The campaign, </description>
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						<title>Google takes AdWords to the TV for all users</title>
						<link>http://www.rbr.com/media-news/advertising/google_adwords_television.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 02 May 2008 12:57:00 -0500</pubDate>
						<description>Google said last week it&amp;rsquo;s opening up Google TV Ads to all US-based AdWords advertisers. The company made its TV ad system available to a </description>
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						<title>ION Television presents new branding, lineup at upfront</title>
						<link>http://www.rbr.com/media-news/advertising/ion_television_upfront.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 02 May 2008 08:56:00 -0500</pubDate>
						<description>ION Television solidified its evolution into a popular, general entertainment network aimed at the 25-54 demo at its annual Upfront presentation Thursday. The event highlighted </description>
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						<title>Radio-Mercury Awards finalists named</title>
						<link>http://www.rbr.com/media-news/advertising/radio-mercury_awards_finalists.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 02 May 2008 12:54:00 -0500</pubDate>
						<description>Burger King, Colonial Williamsburg, Coke Zero, Geico and Coors ads are among the finalists for The 2008 Radio-Mercury Awards, 5/21 in LA. The 2008 finalists </description>
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						<title>Dan Mason introduces CBS Radio Digital Network to NYC buyers today</title>
						<link>http://www.rbr.com/media-news/advertising/cbs_radio_digital_network_re-think.html</link>
						<category>ADVERTISING</category>
						<pubDate>Fri, 02 May 2008 08:53:00 -0500</pubDate>
						<description>CBS Radio CEO Dan Mason has been traveling the country to introduce agencies and buyers to the CBS Radio Digital Network. The initiative will integrate </description>
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