http://www.rbr.com/ ©2007 Spoonlabs d.o.o. Vivvo CMS 4.0 2008-12-02T17:42:05-06:00 http://www.rbr.com/media-news/advertising/cutting_remarks.html 2008-08-23T10:52:00-05:00 2008-08-23T10:52:00-05:00 Dave Seyler An informal poll of a cross-section of marketing executives confirms just what media veterans have come to expect: Companies facing difficult economic conditions are going http://www.rbr.com/media-news/advertising/ftc_smacks_down_louie_louie.html 2008-08-23T05:52:00-05:00 2008-08-23T05:52:00-05:00 Dave Seyler Here’s the latest saga in the Federal Trade Commission’s ongoing war against false or misleading advertising. We’ve seen quite a few of these involving health, http://www.rbr.com/media-news/advertising/accountability_one.html 2008-08-21T18:58:00-05:00 2008-08-21T18:58:00-05:00 Carl Marcucci The development of the PPM methodology provides the opportunity to supply quicker ratings feedback regarding schedule delivery http://www.rbr.com/media-news/advertising/mrc_radio_committee_votes_on_ppm.html 2008-08-20T19:05:00-05:00 2008-08-20T19:05:00-05:00 Carl Marcucci There was a MRC Radio Committee meeting Wednesday regarding PPM. Previously, Arbitron did a presentation on the ongoing PPM issues. There were extenuating circumstances. We http://www.rbr.com/media-news/advertising/nationwide_insurance_unveils_new_ad_featuring_sanjaya_malakar.html 2008-08-21T09:59:00-05:00 2008-08-21T09:59:00-05:00 Carl Marcucci Nationwide Insurance unveiled its newest “Life Comes at You Fast” ad, featuring former American Idol contestant, Sanjaya Malakar. In the tradition of Kevin Federline, Fabio http://www.rbr.com/media-news/advertising/liguori_abc_rfp_set_top_box_council_for_research_excellence.html 2008-08-19T05:40:00-05:00 2008-08-19T05:40:00-05:00 Carl Marcucci Pat Liguori, ABC O&O Stations SVP/Research & Electronic Measurement and board member of the Council for Research Excellence, sent a note and accompanying RFP to http://www.rbr.com/media-news/advertising/9406.html 2008-08-18T08:42:00-05:00 2008-08-18T08:42:00-05:00 Carl Marcucci Carat Programming has issued a POV on the recent U.S. Court of Appeals for New York overturning a ruling from a lower court which had initially blocked Cablevision http://www.rbr.com/media-news/advertising/9450.html 2008-08-20T15:48:00-05:00 2008-08-20T15:48:00-05:00 Carl Marcucci He succeeds Alexander Schmidt-Vogel, who has taken on the newly established role of CEO Global Trading of GroupM Worldwide. Stephen Allan joined The Media Business http://www.rbr.com/media-news/advertising/dairy_queen_iron_grilled_sandwiches.html 2008-08-20T15:47:00-05:00 2008-08-20T15:47:00-05:00 Carl Marcucci Capitalizing on the popularity of the sandwich segment, Dairy Queen is introducing three new Iron Grilled Sandwiches at participating locations nationwide. In 2007, sandwiches were http://www.rbr.com/media-news/advertising/ncc_directv.html 2008-08-19T15:41:00-05:00 2008-08-19T15:41:00-05:00 Carl Marcucci NCC, the nation’s largest spot cable sales organization, announced a breakthrough ad sales and technology partnership with DIRECTV. NCC will integrate select regional sports network http://www.rbr.com/media-news/advertising/9422.html 2008-08-19T10:30:00-05:00 2008-08-19T10:30:00-05:00 Carl Marcucci In her first major management appointment since assuming the Global CEO role at Starcom MediaVest Group (SMG) in June, Laura Desmond announced the appointment of http://www.rbr.com/media-news/advertising/9401.html 2008-08-18T13:55:00-05:00 2008-08-18T13:55:00-05:00 Carl Marcucci General Motors has pulled out of its longtime sponsorship of the Academy Awards, the Wall Street Journal reported on Sunday. The move, which comes amid http://www.rbr.com/media-news/advertising/9404.html 2008-08-18T14:03:00-05:00 2008-08-18T14:03:00-05:00 Carl Marcucci Clear Channel Radio’s Total Traffic Network (CCTTN) announced an expansion to its delivery of real-time traffic data over RDS-TMC (Radio Data System Traffic Message Channel) http://www.rbr.com/media-news/advertising/engaging_emotions_through_effective_radio_ads_radio_ad_lab.html 2008-08-14T13:56:00-05:00 2008-08-14T13:56:00-05:00 Carl Marcucci The key elements essential for delivering engaging Radio ads have been confirmed in the results from Engaging Emotions Through Effective Radio Ads, the second part http://www.rbr.com/media-news/advertising/carat_primetime_preview_report.html 2008-08-13T10:54:00-05:00 2008-08-13T10:54:00-05:00 Carl Marcucci Carat programming has released its Primetime Preview Report for the upcoming 2008-09 Primetime season. The dearth of available pilot episodes for announced new series (only http://www.rbr.com/media-news/advertising/9389.html 2008-08-17T00:52:00-05:00 2008-08-17T00:52:00-05:00 Carl Marcucci The Associated Press called the three-game series on June 27-28 between the Chicago White Sox and the Chicago Cubs as “Sweep revenge for the White Sox” against the Cubs.” http://www.rbr.com/media-news/advertising/the_battle_against_airborne_oregano.html 2008-08-15T15:46:00-05:00 2008-08-15T15:46:00-05:00 Dave Seyler A pair of marketers in the remedy/supplement space has been hit with substantial FTC punitive measures for making false claims, one much more so than http://www.rbr.com/media-news/advertising/cmt_faith_time.html 2008-08-15T15:57:00-05:00 2008-08-15T15:57:00-05:00 Carl Marcucci Country Music Television, in partnership with Faith Time Inc., announced the formation of Faith Time, a religious programming block. Beginning 9/1, Faith Time will be http://www.rbr.com/media-news/advertising/jackson_browne_mccain.html 2008-08-15T15:59:00-05:00 2008-08-15T15:59:00-05:00 Carl Marcucci Songwriter and liberal political activist Jackson Browne has filed a lawsuit against Senator John McCain and the Republican National Committee in the US District Court http://www.rbr.com/media-news/advertising/kmart_univision_radio_hola_mart_n.html 2008-08-14T14:37:00-05:00 2008-08-14T14:37:00-05:00 Carl Marcucci Univision Radio announced that beauty and fashion expert Martín Llorens has joined RadioCadena, Univision’s national AM radio network, to host “Hola Martín,” a fun and