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Univision Radio signs multiple sponsors for concert event

Univision Radio is offering listeners from across the nation the opportunity to experience a private and intimate concert by international superstar Marc Anthony. Lucky winners ...

Radiocreativeland launches Mercury Awards challenge

Over 1,000 bucks is up for grabs as Radiocreativeland.com announces its first-ever Radio Mercury Awards Challenge. Radiocreativeland.com visitors who pick the grand prize winner are ...

Television continues to dominate the media usage habits of Americans, topping the Internet, magazines, newspapers, and radio on a number of important measures, according to new results of a Nielsen MR survey commissioned by TVB....

NBC Super Bowl Ads to cost 3 million

WSJ reports NBC is telling advertisers it will cost them 3 million for a 30 second ad in The Super Bowl: “While individual slots have ...

LaDainian Tomlinson focus of Campbell’s Chunky Soup campaign

San Diego Chargers’ running back, LaDainian Tomlinson, is known as one of the NFL’s hardest workers and a dominant force among offensive players on the ...

Ludwig Enterprises launching new ad-supported network radio service

Looks like HD Radio and satellite may be getting some new competition soon. Ludwig Enterprises, a Nevada-based technology company with regional offices in Miami has ...

Univision and The Vidal Partnership announced a new soccer entertainment property, “El Juego Supremo” (The Ultimate Match). A high octane reality soccer competition series, “El ...

24 Hour Fitness gets personal in new branding

24 Hour Fitness, the largest national fitness club chain, launched a new campaign starring actual club members who have overcome personal challenges through fitness. The ...

Kathy Kline to lead Consumer Context Planning at Starcom

Starcom USA has appointed senior vice president Kathy Kline to the head of its consumer content planning (CCP) practice, meaning she will guide the media ...

With all the news lately about the RAB reiterating posting will happen in radio and CBS Radio President of Sales Michael Weiss announcing his stations ...

Slurpee, Guitar Hero use radio in promotion

To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven has partnered with Coca-Cola, Activision, and Microsoft in a marketing and PR ...

“The Arby’s Rescue Brigade” challenges fight against ordinary fast food

Arby’s Restaurant Group announced the introduction of a new campaign that challenges consumers to join the fight against ho-hum, every day fast food. The campaign, ...

Google takes AdWords to the TV for all users

Google said last week it’s opening up Google TV Ads to all US-based AdWords advertisers. The company made its TV ad system available to a ...

ION Television presents new branding, lineup at upfront

ION Television solidified its evolution into a popular, general entertainment network aimed at the 25-54 demo at its annual Upfront presentation Thursday. The event highlighted ...

Radio-Mercury Awards finalists named

Burger King, Colonial Williamsburg, Coke Zero, Geico and Coors ads are among the finalists for The 2008 Radio-Mercury Awards, 5/21 in LA. The 2008 finalists ...

Dan Mason introduces CBS Radio Digital Network to NYC buyers today

CBS Radio CEO Dan Mason has been traveling the country to introduce agencies and buyers to the CBS Radio Digital Network. The initiative will integrate ...

Euro RSCG Worldwide wins Jaguar Digital biz

Jaguar has awarded its global digital business to Euro RSCG Worldwide. Euro RSCG Worldwide will manage the global account from its flagship New York office, ...

NBC, Teleflora pact for Mother’s Day

NBC and Teleflora revealed the 15 semi-finalists in the nationwide search for “America’s Favorite Mom.” The inspirational stories of the three top moms in each ...

SpongeTech gets big increase in website orders after WFAN run

SpongeTech Delivery Systems has received a positive response in the form of "hits" and retail orders from the "spot" advertising airing on WFAN-AM New York ...

CCKA adds five

Clear Channel Katz Advantage (CCKA) announced the addition of five new executives. This latest group of new hires will add to the marketing staffs in ...

GroupM Entertainment, Ogilvy partner for brand-funded entertainment

GroupM Entertainment and Ogilvy North America announced the formation of a new collaborative venture to create and distribute brand-funded entertainment content on behalf of shared ...

AAAAs and Howard University partner to increase inclusion in advertising

Nancy Hill, CEO of the American Association of Advertising Agencies, announced a new partnership with Howard University's John H. Johnson School of Communications to establish ...

Using a shareholder meeting as a forum to advance various causes and policies is an increasingly popular watchdog tactic, when available, and Parents Television Council ...

Payless and Nickelodeon sign licensing deal for Blue's Clues Footwear

Payless ShoeSource and Nickelodeon have signed a multi-year licensing agreement enabling a more direct creative collaboration between Payless and Nickelodeon and resulting in a new ...

JMA to handle ad sales for Sharpton, Warren Ballentine

Jones MediaAmerica will be handling ad sales for The Reverend Al Sharpton Show and The Warren Ballentine Show via SupeRadio Networks, effective immediately.“We are very ...